#74543F
Closest named color: Milk Chocolate (#7F4E1E). oklch(47.4% 0.053 54.3), rgb(116, 84, 63).
Aa
White text reads best on this color (6.81:1).
About this color
#74543F is a medium-dark, muted brown. In OKLCH its lightness is 47%, its chroma 0.053 and its hue 54°. Its hue sits on the warm side of the wheel. The nearest named color is Milk Chocolate (#7F4E1E), ΔE 0.038 away. White text reads best on it, at 6.81:1.
| Hue family | Browns |
| Lightness | medium-dark (47%) |
| Chroma | muted (0.053) |
| Temperature | warm |
| Nearest name | Milk Chocolate (#7F4E1E) |
| Black text | 3.08:1 |
| White text | 6.81:1 |
Values
| HEX | #74543F |
| RGB | rgb(116, 84, 63) |
| HSL | hsl(24, 30%, 35%) |
| OKLCH | oklch(47.4% 0.053 54.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #74543F | 6.81:1 | AA | Lc -88.4 | Fine for body text |
| Black text on #74543F | 3.08:1 | AA large text | Lc 20.6 | Dividers and decoration only |
| #74543F text on white | 6.81:1 | AA | Lc 83.4 | Fine for body text |
| #74543F text on black | 3.08:1 | AA large text | Lc -18.5 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F5F3
oklch(97.1% 0.003 67.8)
-
Step 100
100
#EEE9E5
oklch(93.7% 0.008 61.4)
-
Step 200
200
#E1D7D0
oklch(88.5% 0.015 57.6)
-
Step 300
300
#CFBDB1
oklch(81% 0.026 56)
-
Step 400
400
#B69A89
oklch(70.7% 0.041 53.1)
-
Step 500
500
#A3816B
oklch(63% 0.053 54.4)
-
Step 600
600
#8E6A53
oklch(55.5% 0.057 53.8)
-
Step 700
700 (this color)
#74543F
oklch(47.4% 0.053 54.3)
-
Step 800
800
#624938
oklch(42.8% 0.043 55.5)
-
Step 900
900
#503D30
oklch(37.7% 0.034 55.8)
-
Step 950
950
#2F241C
oklch(27.1% 0.022 57.7)
#74543F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #5D573D | 0.041 |
| Deuteranopia (no green cones) | #655E3F | 0.038 |
| Tritanopia (no blue cones) | #7D4E4F | 0.038 |
| Achromatopsia (no color) | #5B5B5B | 0.054 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #74543F
#74543F
oklch(47.4% 0.053 54.3)
- #3D6176
#3D6176
oklch(47.4% 0.054 235.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #74543F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Milk Chocolate #7F4E1E ΔE 0.038
- Medium Brown #7F5112 ΔE 0.046
- Cocoa #875F42 ΔE 0.048
- Mud #735C12 ΔE 0.059
- Saddle Brown #8B4513 ΔE 0.059
- Dirt Brown #836539 ΔE 0.060
- Dark Taupe #7F684E ΔE 0.060
- Brownish Purple #76424E ΔE 0.062
Use #74543F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.