#744D28
Closest named color: Milk Chocolate (#7F4E1E). oklch(45.6% 0.074 62.6), rgb(116, 77, 40).
Aa
White text reads best on this color (7.40:1).
About this color
#744D28 is a medium-dark, moderately saturated brown. In OKLCH its lightness is 46%, its chroma 0.074 and its hue 63°. Its hue sits on the warm side of the wheel. The nearest named color is Milk Chocolate (#7F4E1E), ΔE 0.023 away. White text reads best on it, at 7.40:1.
| Hue family | Browns |
| Lightness | medium-dark (46%) |
| Chroma | moderately saturated (0.074) |
| Temperature | warm |
| Nearest name | Milk Chocolate (#7F4E1E) |
| Black text | 2.83:1 |
| White text | 7.40:1 |
Values
| HEX | #744D28 |
| RGB | rgb(116, 77, 40) |
| HSL | hsl(29, 49%, 31%) |
| OKLCH | oklch(45.6% 0.074 62.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #744D28 | 7.40:1 | AAA | Lc -90.4 | Preferred for body text |
| Black text on #744D28 | 2.83:1 | Fails | Lc 18.4 | Dividers and decoration only |
| #744D28 text on white | 7.40:1 | AAA | Lc 85.6 | Fine for body text |
| #744D28 text on black | 2.83:1 | Fails | Lc -16.5 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F5F2
oklch(97.2% 0.005 67.8)
-
Step 100
100
#F0E8E2
oklch(93.6% 0.012 59.6)
-
Step 200
200
#E5D6C9
oklch(88.5% 0.024 63.5)
-
Step 300
300
#D6BBA5
oklch(80.9% 0.043 61.3)
-
Step 400
400
#C09774
oklch(70.6% 0.069 61.8)
-
Step 500
500
#B07D4F
oklch(63.1% 0.089 62.2)
-
Step 600
600
#9B6632
oklch(55.7% 0.096 62.9)
-
Step 700
700
#845425
oklch(49% 0.089 62.3)
-
Step 800
800 (this color)
#744D28
oklch(45.6% 0.074 62.6)
-
Step 900
900
#573A1F
oklch(37.6% 0.058 62.5)
-
Step 950
950
#332213
oklch(26.9% 0.036 61.7)
#744D28 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #595025 | 0.050 |
| Deuteranopia (no green cones) | #625928 | 0.045 |
| Tritanopia (no blue cones) | #7E4444 | 0.055 |
| Achromatopsia (no color) | #555555 | 0.074 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #744D28
#744D28
oklch(45.6% 0.074 62.6)
- #2E5B7D
#2E5B7D
oklch(45.5% 0.075 243.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #744D28, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Milk Chocolate #7F4E1E ΔE 0.023
- Medium Brown #7F5112 ΔE 0.031
- Saddle Brown #8B4513 ΔE 0.045
- Mud Brown #60460F ΔE 0.050
- Olive Brown #645403 ΔE 0.051
- Mud #735C12 ΔE 0.052
- Cocoa #875F42 ΔE 0.066
- Warm Brown #964E02 ΔE 0.067
Use #744D28 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.