#744C23
Closest named color: Milk Chocolate (#7F4E1E). oklch(45.3% 0.078 64.1), rgb(116, 76, 35).
Aa
White text reads best on this color (7.49:1).
About this color
#744C23 is a medium-dark, moderately saturated brown. In OKLCH its lightness is 45%, its chroma 0.078 and its hue 64°. Its hue sits on the warm side of the wheel. The nearest named color is Milk Chocolate (#7F4E1E), ΔE 0.022 away. White text reads best on it, at 7.49:1.
| Hue family | Browns |
| Lightness | medium-dark (45%) |
| Chroma | moderately saturated (0.078) |
| Temperature | warm |
| Nearest name | Milk Chocolate (#7F4E1E) |
| Black text | 2.80:1 |
| White text | 7.49:1 |
Values
| HEX | #744C23 |
| RGB | rgb(116, 76, 35) |
| HSL | hsl(30, 54%, 30%) |
| OKLCH | oklch(45.3% 0.078 64.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #744C23 | 7.49:1 | AAA | Lc -90.7 | Preferred for body text |
| Black text on #744C23 | 2.80:1 | Fails | Lc 18.1 | Dividers and decoration only |
| #744C23 text on white | 7.49:1 | AAA | Lc 85.9 | Fine for body text |
| #744C23 text on black | 2.80:1 | Fails | Lc -16.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F5F1
oklch(97.1% 0.006 75.4)
-
Step 100
100
#F0E8E1
oklch(93.5% 0.013 63.9)
-
Step 200
200
#E6D6C8
oklch(88.5% 0.026 63.7)
-
Step 300
300
#D6BBA3
oklch(80.9% 0.045 63.8)
-
Step 400
400
#C19770
oklch(70.6% 0.073 64.1)
-
Step 500
500
#B17D4A
oklch(63.1% 0.093 64.2)
-
Step 600
600
#9C652C
oklch(55.5% 0.101 63.8)
-
Step 700
700
#85541E
oklch(49.1% 0.094 64.6)
-
Step 800
800 (this color)
#744C23
oklch(45.3% 0.078 64.1)
-
Step 900
900
#583A1C
oklch(37.7% 0.061 64)
-
Step 950
950
#342211
oklch(27% 0.039 63.2)
#744C23 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #594F1F | 0.050 |
| Deuteranopia (no green cones) | #625824 | 0.045 |
| Tritanopia (no blue cones) | #7F4343 | 0.060 |
| Achromatopsia (no color) | #555555 | 0.078 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #744C23
#744C23
oklch(45.3% 0.078 64.1)
- #2C5A7E
#2C5A7E
oklch(45.2% 0.078 244.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #744C23, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Milk Chocolate #7F4E1E ΔE 0.022
- Medium Brown #7F5112 ΔE 0.030
- Saddle Brown #8B4513 ΔE 0.044
- Mud Brown #60460F ΔE 0.047
- Olive Brown #645403 ΔE 0.048
- Mud #735C12 ΔE 0.052
- Warm Brown #964E02 ΔE 0.067
- Green Brown #544E03 ΔE 0.068
Use #744C23 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.