#744C19
Closest named color: Milk Chocolate (#7F4E1E). oklch(45.2% 0.085 68.7), rgb(116, 76, 25).
Aa
White text reads best on this color (7.52:1).
About this color
#744C19 is a medium-dark, moderately saturated brown. In OKLCH its lightness is 45%, its chroma 0.085 and its hue 69°. Its hue sits on the warm side of the wheel. The nearest named color is Milk Chocolate (#7F4E1E), ΔE 0.023 away. White text reads best on it, at 7.52:1.
| Hue family | Browns |
| Lightness | medium-dark (45%) |
| Chroma | moderately saturated (0.085) |
| Temperature | warm |
| Nearest name | Milk Chocolate (#7F4E1E) |
| Black text | 2.79:1 |
| White text | 7.52:1 |
Values
| HEX | #744C19 |
| RGB | rgb(116, 76, 25) |
| HSL | hsl(34, 65%, 28%) |
| OKLCH | oklch(45.2% 0.085 68.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #744C19 | 7.52:1 | AAA | Lc -90.8 | Preferred for body text |
| Black text on #744C19 | 2.79:1 | Fails | Lc 18.1 | Dividers and decoration only |
| #744C19 text on white | 7.52:1 | AAA | Lc 86.0 | Fine for body text |
| #744C19 text on black | 2.79:1 | Fails | Lc -16.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F5F1
oklch(97.1% 0.006 75.4)
-
Step 100
100
#F0E8E0
oklch(93.5% 0.014 67.7)
-
Step 200
200
#E6D6C6
oklch(88.5% 0.028 67.5)
-
Step 300
300
#D6BB9F
oklch(80.8% 0.049 68.1)
-
Step 400
400
#C1986A
oklch(70.7% 0.079 69.2)
-
Step 500
500
#B17D40
oklch(63% 0.101 68.5)
-
Step 600
600
#9D661C
oklch(55.7% 0.11 68.8)
-
Step 700
700
#86540D
oklch(49.1% 0.102 68.3)
-
Step 800
800 (this color)
#744C19
oklch(45.2% 0.085 68.7)
-
Step 900
900
#583A16
oklch(37.6% 0.066 68.1)
-
Step 950
950
#34220E
oklch(26.9% 0.042 67.2)
#744C19 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #594F12 | 0.051 |
| Deuteranopia (no green cones) | #63581A | 0.044 |
| Tritanopia (no blue cones) | #7F4242 | 0.068 |
| Achromatopsia (no color) | #545454 | 0.085 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #744C19
#744C19
oklch(45.2% 0.085 68.7)
- #2C5982
#2C5982
oklch(45.2% 0.084 248.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #744C19, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Milk Chocolate #7F4E1E ΔE 0.023
- Medium Brown #7F5112 ΔE 0.027
- Olive Brown #645403 ΔE 0.042
- Mud Brown #60460F ΔE 0.044
- Saddle Brown #8B4513 ΔE 0.045
- Mud #735C12 ΔE 0.047
- Green Brown #544E03 ΔE 0.063
- Greeny Brown #696006 ΔE 0.064
Use #744C19 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.