#744B3D
Closest named color: Brownish Purple (#76424E). oklch(45.5% 0.061 39.6), rgb(116, 75, 61).
Aa
White text reads best on this color (7.45:1).
About this color
#744B3D is a medium-dark, muted red. In OKLCH its lightness is 46%, its chroma 0.061 and its hue 40°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.042 away. White text reads best on it, at 7.45:1.
| Hue family | Reds |
| Lightness | medium-dark (46%) |
| Chroma | muted (0.061) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.81:1 |
| White text | 7.45:1 |
Values
| HEX | #744B3D |
| RGB | rgb(116, 75, 61) |
| HSL | hsl(15, 31%, 35%) |
| OKLCH | oklch(45.5% 0.061 39.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #744B3D | 7.45:1 | AAA | Lc -90.6 | Preferred for body text |
| Black text on #744B3D | 2.81:1 | Fails | Lc 18.2 | Dividers and decoration only |
| #744B3D text on white | 7.45:1 | AAA | Lc 85.8 | Fine for body text |
| #744B3D text on black | 2.81:1 | Fails | Lc -16.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F4F3
oklch(97% 0.005 34.3)
-
Step 100
100
#F0E8E5
oklch(93.6% 0.01 41.9)
-
Step 200
200
#E5D5D0
oklch(88.5% 0.019 38.1)
-
Step 300
300
#D6B9B0
oklch(80.8% 0.036 38)
-
Step 400
400
#C09586
oklch(70.6% 0.056 40.1)
-
Step 500
500
#B07B68
oklch(63.2% 0.072 40.5)
-
Step 600
600
#9B6350
oklch(55.6% 0.079 39.5)
-
Step 700
700
#845241
oklch(49.1% 0.073 39.5)
-
Step 800
800 (this color)
#744B3D
oklch(45.5% 0.061 39.6)
-
Step 900
900
#57392F
oklch(37.7% 0.046 39.2)
-
Step 950
950
#33211B
oklch(26.8% 0.03 39.2)
#744B3D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #55503C | 0.056 |
| Deuteranopia (no green cones) | #5F583D | 0.051 |
| Tritanopia (no blue cones) | #7D4547 | 0.030 |
| Achromatopsia (no color) | #555555 | 0.061 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #744B3D
#744B3D
oklch(45.5% 0.061 39.6)
- #2A5F6E
#2A5F6E
oklch(45.6% 0.061 219.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #744B3D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.042
- Milk Chocolate #7F4E1E ΔE 0.044
- Medium Brown #7F5112 ΔE 0.056
- Saddle Brown #8B4513 ΔE 0.056
- Purple Brown #673A3F ΔE 0.058
- Mud Brown #60460F ΔE 0.067
- Cocoa #875F42 ΔE 0.068
- Dark Mauve #874C62 ΔE 0.068
Use #744B3D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.