#744A40
Closest named color: Brownish Purple (#76424E). oklch(45.4% 0.06 34), rgb(116, 74, 64).
Aa
White text reads best on this color (7.51:1).
About this color
#744A40 is a medium-dark, muted red. In OKLCH its lightness is 45%, its chroma 0.060 and its hue 34°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.036 away. White text reads best on it, at 7.51:1.
| Hue family | Reds |
| Lightness | medium-dark (45%) |
| Chroma | muted (0.060) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.79:1 |
| White text | 7.51:1 |
Values
| HEX | #744A40 |
| RGB | rgb(116, 74, 64) |
| HSL | hsl(12, 29%, 35%) |
| OKLCH | oklch(45.4% 0.06 34) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #744A40 | 7.51:1 | AAA | Lc -90.8 | Preferred for body text |
| Black text on #744A40 | 2.79:1 | Fails | Lc 18.1 | Dividers and decoration only |
| #744A40 text on white | 7.51:1 | AAA | Lc 86.0 | Fine for body text |
| #744A40 text on black | 2.79:1 | Fails | Lc -16.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F4F3
oklch(97% 0.005 34.3)
-
Step 100
100
#F0E8E5
oklch(93.6% 0.01 41.9)
-
Step 200
200
#E6D5D1
oklch(88.6% 0.02 33.4)
-
Step 300
300
#D6B9B2
oklch(80.9% 0.035 33.8)
-
Step 400
400
#C1948A
oklch(70.6% 0.057 32.8)
-
Step 500
500
#B07A6D
oklch(63.1% 0.071 34.1)
-
Step 600
600
#9C6255
oklch(55.6% 0.079 33.3)
-
Step 700
700
#855145
oklch(49.1% 0.073 33.7)
-
Step 800
800 (this color)
#744A40
oklch(45.4% 0.06 34)
-
Step 900
900
#583831
oklch(37.6% 0.048 32.9)
-
Step 950
950
#33211D
oklch(26.9% 0.029 33)
#744A40 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #544F3F | 0.058 |
| Deuteranopia (no green cones) | #5E5840 | 0.054 |
| Tritanopia (no blue cones) | #7D4447 | 0.027 |
| Achromatopsia (no color) | #555555 | 0.060 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #744A40
#744A40
oklch(45.4% 0.06 34)
- #285F6B
#285F6B
oklch(45.4% 0.061 214.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #744A40, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.036
- Milk Chocolate #7F4E1E ΔE 0.049
- Purple Brown #673A3F ΔE 0.054
- Saddle Brown #8B4513 ΔE 0.060
- Medium Brown #7F5112 ΔE 0.062
- Dark Mauve #874C62 ΔE 0.064
- Mud Brown #60460F ΔE 0.071
- Cocoa #875F42 ΔE 0.071
Use #744A40 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.