#744937
Closest named color: Milk Chocolate (#7F4E1E). oklch(45% 0.066 43.4), rgb(116, 73, 55).
Aa
White text reads best on this color (7.63:1).
About this color
#744937 is a medium-dark, muted brown. In OKLCH its lightness is 45%, its chroma 0.066 and its hue 43°. Its hue sits on the warm side of the wheel. The nearest named color is Milk Chocolate (#7F4E1E), ΔE 0.041 away. White text reads best on it, at 7.63:1.
| Hue family | Browns |
| Lightness | medium-dark (45%) |
| Chroma | muted (0.066) |
| Temperature | warm |
| Nearest name | Milk Chocolate (#7F4E1E) |
| Black text | 2.75:1 |
| White text | 7.63:1 |
Values
| HEX | #744937 |
| RGB | rgb(116, 73, 55) |
| HSL | hsl(18, 36%, 34%) |
| OKLCH | oklch(45% 0.066 43.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #744937 | 7.63:1 | AAA | Lc -91.2 | Preferred for body text |
| Black text on #744937 | 2.75:1 | Fails | Lc 17.6 | Dividers and decoration only |
| #744937 text on white | 7.63:1 | AAA | Lc 86.4 | Fine for body text |
| #744937 text on black | 2.75:1 | Fails | Lc -15.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F3
oklch(97.1% 0.006 31.1)
-
Step 100
100
#F1E8E4
oklch(93.7% 0.011 45.7)
-
Step 200
200
#E6D5CE
oklch(88.5% 0.021 43.8)
-
Step 300
300
#D7B9AD
oklch(80.8% 0.038 43)
-
Step 400
400
#C29582
oklch(70.7% 0.061 44)
-
Step 500
500
#B27A63
oklch(63.1% 0.078 43.2)
-
Step 600
600
#9D624A
oklch(55.5% 0.085 42.8)
-
Step 700
700
#86513B
oklch(49% 0.079 43.1)
-
Step 800
800 (this color)
#744937
oklch(45% 0.066 43.4)
-
Step 900
900
#59392B
oklch(37.8% 0.051 44.4)
-
Step 950
950
#342119
oklch(26.9% 0.033 43.7)
#744937 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #544E36 | 0.059 |
| Deuteranopia (no green cones) | #5E5737 | 0.054 |
| Tritanopia (no blue cones) | #7E4244 | 0.036 |
| Achromatopsia (no color) | #535353 | 0.066 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #744937
#744937
oklch(45% 0.066 43.4)
- #255D70
#255D70
oklch(45% 0.066 223.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #744937, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Milk Chocolate #7F4E1E ΔE 0.041
- Brownish Purple #76424E ΔE 0.046
- Saddle Brown #8B4513 ΔE 0.052
- Medium Brown #7F5112 ΔE 0.053
- Purple Brown #673A3F ΔE 0.056
- Mud Brown #60460F ΔE 0.061
- Rust Brown #8B3103 ΔE 0.068
- Red Brown #8B2E16 ΔE 0.069
Use #744937 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.