#744910
Closest named color: Milk Chocolate (#7F4E1E). oklch(44.5% 0.09 67.9), rgb(116, 73, 16).
Aa
White text reads best on this color (7.76:1).
About this color
#744910 is a dark, moderately saturated brown. In OKLCH its lightness is 44%, its chroma 0.090 and its hue 68°. Its hue sits on the warm side of the wheel. The nearest named color is Milk Chocolate (#7F4E1E), ΔE 0.028 away. White text reads best on it, at 7.76:1.
| Hue family | Browns |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.090) |
| Temperature | warm |
| Nearest name | Milk Chocolate (#7F4E1E) |
| Black text | 2.70:1 |
| White text | 7.76:1 |
Values
| HEX | #744910 |
| RGB | rgb(116, 73, 16) |
| HSL | hsl(34, 76%, 26%) |
| OKLCH | oklch(44.5% 0.09 67.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #744910 | 7.76:1 | AAA | Lc -91.5 | Preferred for body text |
| Black text on #744910 | 2.70:1 | Fails | Lc 17.3 | Dividers and decoration only |
| #744910 text on white | 7.76:1 | AAA | Lc 86.7 | Fine for body text |
| #744910 text on black | 2.70:1 | Fails | Lc -15.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F5F1
oklch(97.2% 0.007 67.7)
-
Step 100
100
#F1E8DF
oklch(93.6% 0.016 67.6)
-
Step 200
200
#E7D6C5
oklch(88.5% 0.03 67.4)
-
Step 300
300
#D8BB9D
oklch(80.9% 0.053 67.9)
-
Step 400
400
#C49767
oklch(70.8% 0.084 67.6)
-
Step 500
500
#B47C3B
oklch(63.1% 0.107 67.6)
-
Step 600
600
#9F6411
oklch(55.5% 0.116 67.9)
-
Step 700
700
#885300
oklch(49.1% 0.108 68.1)
-
Step 800
800 (this color)
#744910
oklch(44.5% 0.09 67.9)
-
Step 900
900
#5A3A12
oklch(37.8% 0.07 68.3)
-
Step 950
950
#35220C
oklch(27% 0.045 67.8)
#744910 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #574C05 | 0.056 |
| Deuteranopia (no green cones) | #615611 | 0.049 |
| Tritanopia (no blue cones) | #7F3F3E | 0.070 |
| Achromatopsia (no color) | #525252 | 0.090 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #744910
#744910
oklch(44.5% 0.09 67.9)
- #265783
#265783
oklch(44.5% 0.09 248.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #744910, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Milk Chocolate #7F4E1E ΔE 0.028
- Medium Brown #7F5112 ΔE 0.032
- Mud Brown #60460F ΔE 0.040
- Olive Brown #645403 ΔE 0.044
- Saddle Brown #8B4513 ΔE 0.045
- Mud #735C12 ΔE 0.053
- Green Brown #544E03 ΔE 0.062
- Rust Brown #8B3103 ΔE 0.066
Use #744910 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.