#744740
Closest named color: Brownish Purple (#76424E). oklch(44.8% 0.063 29.4), rgb(116, 71, 64).
Aa
White text reads best on this color (7.72:1).
About this color
#744740 is a dark, muted red. In OKLCH its lightness is 45%, its chroma 0.063 and its hue 29°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.030 away. White text reads best on it, at 7.72:1.
| Hue family | Reds |
| Lightness | dark (45%) |
| Chroma | muted (0.063) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.71:1 |
| White text | 7.72:1 |
Values
| HEX | #744740 |
| RGB | rgb(116, 71, 64) |
| HSL | hsl(8, 29%, 35%) |
| OKLCH | oklch(44.8% 0.063 29.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #744740 | 7.72:1 | AAA | Lc -91.4 | Preferred for body text |
| Black text on #744740 | 2.71:1 | Fails | Lc 17.3 | Dividers and decoration only |
| #744740 text on white | 7.72:1 | AAA | Lc 86.7 | Fine for body text |
| #744740 text on black | 2.71:1 | Fails | Lc -15.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F3
oklch(97.1% 0.006 31.1)
-
Step 100
100
#F1E7E6
oklch(93.6% 0.011 24.3)
-
Step 200
200
#E6D4D1
oklch(88.4% 0.02 28.9)
-
Step 300
300
#D8B8B3
oklch(80.9% 0.038 28.4)
-
Step 400
400
#C3938B
oklch(70.7% 0.06 29.4)
-
Step 500
500
#B3786F
oklch(63.1% 0.076 28.9)
-
Step 600
600
#9E6057
oklch(55.6% 0.083 28.9)
-
Step 700
700
#874F47
oklch(49.1% 0.077 28.9)
-
Step 800
800 (this color)
#744740
oklch(44.8% 0.063 29.4)
-
Step 900
900
#593732
oklch(37.6% 0.05 28.8)
-
Step 950
950
#34211D
oklch(27% 0.031 32.3)
#744740 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #514D3F | 0.064 |
| Deuteranopia (no green cones) | #5C563F | 0.059 |
| Tritanopia (no blue cones) | #7D4145 | 0.025 |
| Achromatopsia (no color) | #535353 | 0.064 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #744740
#744740
oklch(44.8% 0.063 29.4)
- #215E68
#215E68
oklch(44.7% 0.063 210.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #744740, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.030
- Purple Brown #673A3F ΔE 0.047
- Milk Chocolate #7F4E1E ΔE 0.055
- Saddle Brown #8B4513 ΔE 0.062
- Dark Mauve #874C62 ΔE 0.064
- Medium Brown #7F5112 ΔE 0.068
- Red Brown #8B2E16 ΔE 0.070
- Rust Brown #8B3103 ΔE 0.072
Use #744740 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.