#744720
Closest named color: Milk Chocolate (#7F4E1E). oklch(44.2% 0.081 59.1), rgb(116, 71, 32).
Aa
White text reads best on this color (7.88:1).
About this color
#744720 is a dark, moderately saturated brown. In OKLCH its lightness is 44%, its chroma 0.081 and its hue 59°. Its hue sits on the warm side of the wheel. The nearest named color is Milk Chocolate (#7F4E1E), ΔE 0.030 away. White text reads best on it, at 7.88:1.
| Hue family | Browns |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.081) |
| Temperature | warm |
| Nearest name | Milk Chocolate (#7F4E1E) |
| Black text | 2.66:1 |
| White text | 7.88:1 |
Values
| HEX | #744720 |
| RGB | rgb(116, 71, 32) |
| HSL | hsl(28, 57%, 29%) |
| OKLCH | oklch(44.2% 0.081 59.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #744720 | 7.88:1 | AAA | Lc -91.8 | Preferred for body text |
| Black text on #744720 | 2.66:1 | Fails | Lc 16.9 | Dividers and decoration only |
| #744720 text on white | 7.88:1 | AAA | Lc 87.1 | Fine for body text |
| #744720 text on black | 2.66:1 | Fails | Lc -15.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F1
oklch(97% 0.007 53.4)
-
Step 100
100
#F1E8E1
oklch(93.6% 0.014 60.6)
-
Step 200
200
#E7D5C8
oklch(88.4% 0.027 58.3)
-
Step 300
300
#D9BAA3
oklch(81% 0.048 58.6)
-
Step 400
400
#C59571
oklch(70.7% 0.076 58)
-
Step 500
500
#B57A4A
oklch(63% 0.098 58.8)
-
Step 600
600
#A0622C
oklch(55.5% 0.106 58.8)
-
Step 700
700
#89511E
oklch(49% 0.099 59.1)
-
Step 800
800 (this color)
#744720
oklch(44.2% 0.081 59.1)
-
Step 900
900
#5A391C
oklch(37.7% 0.063 60.3)
-
Step 950
950
#352111
oklch(26.9% 0.041 58.5)
#744720 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #554B1C | 0.059 |
| Deuteranopia (no green cones) | #5F5620 | 0.055 |
| Tritanopia (no blue cones) | #7F3D3E | 0.058 |
| Achromatopsia (no color) | #515151 | 0.082 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #744720
#744720
oklch(44.2% 0.081 59.1)
- #1F597B
#1F597B
oklch(44.3% 0.081 238.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #744720, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Milk Chocolate #7F4E1E ΔE 0.030
- Medium Brown #7F5112 ΔE 0.040
- Mud Brown #60460F ΔE 0.043
- Saddle Brown #8B4513 ΔE 0.044
- Olive Brown #645403 ΔE 0.056
- Rust Brown #8B3103 ΔE 0.060
- Mud #735C12 ΔE 0.064
- Red Brown #8B2E16 ΔE 0.066
Use #744720 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.