#744718
Closest named color: Milk Chocolate (#7F4E1E). oklch(44.2% 0.086 62.9), rgb(116, 71, 24).
Aa
White text reads best on this color (7.90:1).
About this color
#744718 is a dark, moderately saturated brown. In OKLCH its lightness is 44%, its chroma 0.086 and its hue 63°. Its hue sits on the warm side of the wheel. The nearest named color is Milk Chocolate (#7F4E1E), ΔE 0.030 away. White text reads best on it, at 7.90:1.
| Hue family | Browns |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.086) |
| Temperature | warm |
| Nearest name | Milk Chocolate (#7F4E1E) |
| Black text | 2.65:1 |
| White text | 7.90:1 |
Values
| HEX | #744718 |
| RGB | rgb(116, 71, 24) |
| HSL | hsl(31, 66%, 27%) |
| OKLCH | oklch(44.2% 0.086 62.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #744718 | 7.90:1 | AAA | Lc -91.9 | Preferred for body text |
| Black text on #744718 | 2.65:1 | Fails | Lc 16.8 | Dividers and decoration only |
| #744718 text on white | 7.90:1 | AAA | Lc 87.2 | Fine for body text |
| #744718 text on black | 2.65:1 | Fails | Lc -14.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F5F1
oklch(97.2% 0.007 67.7)
-
Step 100
100
#F1E8E0
oklch(93.6% 0.015 64.3)
-
Step 200
200
#E7D6C7
oklch(88.6% 0.028 63.9)
-
Step 300
300
#D9BAA0
oklch(80.9% 0.05 62)
-
Step 400
400
#C5966B
oklch(70.8% 0.081 63.4)
-
Step 500
500
#B57B43
oklch(63.1% 0.102 63.1)
-
Step 600
600
#A16320
oklch(55.7% 0.112 63.1)
-
Step 700
700
#895112
oklch(49% 0.104 62.6)
-
Step 800
800 (this color)
#744718
oklch(44.2% 0.086 62.9)
-
Step 900
900
#5B3918
oklch(37.8% 0.067 62.3)
-
Step 950
950
#35220F
oklch(27.1% 0.042 64.3)
#744718 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #554B12 | 0.059 |
| Deuteranopia (no green cones) | #605519 | 0.052 |
| Tritanopia (no blue cones) | #7F3D3D | 0.063 |
| Achromatopsia (no color) | #515151 | 0.086 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #744718
#744718
oklch(44.2% 0.086 62.9)
- #20587F
#20587F
oklch(44.3% 0.086 242.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #744718, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Milk Chocolate #7F4E1E ΔE 0.030
- Medium Brown #7F5112 ΔE 0.037
- Mud Brown #60460F ΔE 0.040
- Saddle Brown #8B4513 ΔE 0.044
- Olive Brown #645403 ΔE 0.051
- Mud #735C12 ΔE 0.060
- Rust Brown #8B3103 ΔE 0.061
- Green Brown #544E03 ΔE 0.066
Use #744718 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.