#744701
Closest named color: Milk Chocolate (#7F4E1E). oklch(44% 0.096 68.9), rgb(116, 71, 1).
Aa
White text reads best on this color (7.94:1).
About this color
#744701 is a dark, moderately saturated brown. In OKLCH its lightness is 44%, its chroma 0.096 and its hue 69°. Its hue sits on the warm side of the wheel. The nearest named color is Milk Chocolate (#7F4E1E), ΔE 0.034 away. White text reads best on it, at 7.94:1.
| Hue family | Browns |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.096) |
| Temperature | warm |
| Nearest name | Milk Chocolate (#7F4E1E) |
| Black text | 2.64:1 |
| White text | 7.94:1 |
Values
| HEX | #744701 |
| RGB | rgb(116, 71, 1) |
| HSL | hsl(37, 98%, 23%) |
| OKLCH | oklch(44% 0.096 68.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #744701 | 7.94:1 | AAA | Lc -91.9 | Preferred for body text |
| Black text on #744701 | 2.64:1 | Fails | Lc 16.8 | Dividers and decoration only |
| #744701 text on white | 7.94:1 | AAA | Lc 87.2 | Fine for body text |
| #744701 text on black | 2.64:1 | Fails | Lc -14.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F5F0
oklch(97.2% 0.008 73.7)
-
Step 100
100
#F1E8DF
oklch(93.6% 0.016 67.6)
-
Step 200
200
#E7D6C4
oklch(88.5% 0.031 69)
-
Step 300
300
#D9BB9A
oklch(81% 0.056 69.6)
-
Step 400
400
#C59662
oklch(70.6% 0.089 68.4)
-
Step 500
500
#B67B32
oklch(63% 0.114 68.5)
-
Step 600
600
#A06400
oklch(55.6% 0.121 69.2)
-
Step 700
700
#875300
oklch(49% 0.107 68.7)
-
Step 800
800 (this color)
#744701
oklch(44% 0.096 68.9)
-
Step 900
900
#5B390C
oklch(37.7% 0.075 68.4)
-
Step 950
950
#35220A
oklch(27% 0.047 69.7)
#744701 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #564B00 | 0.057 |
| Deuteranopia (no green cones) | #615503 | 0.050 |
| Tritanopia (no blue cones) | #803C3C | 0.076 |
| Achromatopsia (no color) | #515151 | 0.096 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #744701
#744701
oklch(44% 0.096 68.9)
- #215585
#215585
oklch(43.9% 0.097 249.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #744701, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Milk Chocolate #7F4E1E ΔE 0.034
- Medium Brown #7F5112 ΔE 0.036
- Mud Brown #60460F ΔE 0.038
- Olive Brown #645403 ΔE 0.045
- Saddle Brown #8B4513 ΔE 0.048
- Mud #735C12 ΔE 0.057
- Green Brown #544E03 ΔE 0.061
- Rust Brown #8B3103 ΔE 0.065
Use #744701 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.