#744540
Closest named color: Brownish Purple (#76424E). oklch(44.4% 0.066 26.6), rgb(116, 69, 64).
Aa
White text reads best on this color (7.87:1).
About this color
#744540 is a dark, muted red. In OKLCH its lightness is 44%, its chroma 0.066 and its hue 27°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.026 away. White text reads best on it, at 7.87:1.
| Hue family | Reds |
| Lightness | dark (44%) |
| Chroma | muted (0.066) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.66:1 |
| White text | 7.87:1 |
Values
| HEX | #744540 |
| RGB | rgb(116, 69, 64) |
| HSL | hsl(6, 29%, 35%) |
| OKLCH | oklch(44.4% 0.066 26.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #744540 | 7.87:1 | AAA | Lc -91.9 | Preferred for body text |
| Black text on #744540 | 2.66:1 | Fails | Lc 16.9 | Dividers and decoration only |
| #744540 text on white | 7.87:1 | AAA | Lc 87.1 | Fine for body text |
| #744540 text on black | 2.66:1 | Fails | Lc -15.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F4
oklch(97.1% 0.005 17.2)
-
Step 100
100
#F1E7E6
oklch(93.6% 0.011 24.3)
-
Step 200
200
#E7D4D2
oklch(88.5% 0.021 24.8)
-
Step 300
300
#D9B8B3
oklch(81% 0.039 28.1)
-
Step 400
400
#C4928C
oklch(70.6% 0.062 26.5)
-
Step 500
500
#B47770
oklch(63.1% 0.078 26.7)
-
Step 600
600
#9F5F58
oklch(55.5% 0.085 26.8)
-
Step 700
700
#884E48
oklch(49% 0.079 26.6)
-
Step 800
800 (this color)
#744540
oklch(44.4% 0.066 26.6)
-
Step 900
900
#5A3733
oklch(37.8% 0.051 26.8)
-
Step 950
950
#35201E
oklch(27% 0.033 25.5)
#744540 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4F4C3F | 0.068 |
| Deuteranopia (no green cones) | #5B553F | 0.062 |
| Tritanopia (no blue cones) | #7D3F44 | 0.024 |
| Achromatopsia (no color) | #525252 | 0.066 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #744540
#744540
oklch(44.4% 0.066 26.6)
- #1B5E66
#1B5E66
oklch(44.5% 0.066 206.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #744540, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.026
- Purple Brown #673A3F ΔE 0.042
- Milk Chocolate #7F4E1E ΔE 0.059
- Saddle Brown #8B4513 ΔE 0.064
- Dark Mauve #874C62 ΔE 0.064
- Red Brown #8B2E16 ΔE 0.068
- Rust Brown #8B3103 ΔE 0.071
- Medium Brown #7F5112 ΔE 0.072
Use #744540 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.