#744539
Closest named color: Brownish Purple (#76424E). oklch(44.3% 0.068 35.1), rgb(116, 69, 57).
Aa
White text reads best on this color (7.91:1).
About this color
#744539 is a dark, muted red. In OKLCH its lightness is 44%, its chroma 0.068 and its hue 35°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.036 away. White text reads best on it, at 7.91:1.
| Hue family | Reds |
| Lightness | dark (44%) |
| Chroma | muted (0.068) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.65:1 |
| White text | 7.91:1 |
Values
| HEX | #744539 |
| RGB | rgb(116, 69, 57) |
| HSL | hsl(12, 34%, 34%) |
| OKLCH | oklch(44.3% 0.068 35.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #744539 | 7.91:1 | AAA | Lc -92.0 | Preferred for body text |
| Black text on #744539 | 2.65:1 | Fails | Lc 16.7 | Dividers and decoration only |
| #744539 text on white | 7.91:1 | AAA | Lc 87.3 | Fine for body text |
| #744539 text on black | 2.65:1 | Fails | Lc -14.8 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F3
oklch(97.1% 0.006 31.1)
-
Step 100
100
#F1E7E5
oklch(93.5% 0.011 31.1)
-
Step 200
200
#E7D4CF
oklch(88.4% 0.022 35.1)
-
Step 300
300
#D9B8AF
oklch(80.9% 0.04 35.7)
-
Step 400
400
#C59386
oklch(70.8% 0.064 35.1)
-
Step 500
500
#B57868
oklch(63.2% 0.081 35.4)
-
Step 600
600
#A0604F
oklch(55.7% 0.088 35.7)
-
Step 700
700
#894F40
oklch(49.2% 0.082 35.4)
-
Step 800
800 (this color)
#744539
oklch(44.3% 0.068 35.1)
-
Step 900
900
#5A372E
oklch(37.6% 0.053 35.1)
-
Step 950
950
#35201B
oklch(26.9% 0.034 34)
#744539 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #504B38 | 0.067 |
| Deuteranopia (no green cones) | #5C5538 | 0.061 |
| Tritanopia (no blue cones) | #7E3E42 | 0.032 |
| Achromatopsia (no color) | #515151 | 0.069 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #744539
#744539
oklch(44.3% 0.068 35.1)
- #1A5D6B
#1A5D6B
oklch(44.4% 0.068 214.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #744539, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.036
- Purple Brown #673A3F ΔE 0.045
- Milk Chocolate #7F4E1E ΔE 0.051
- Saddle Brown #8B4513 ΔE 0.057
- Red Brown #8B2E16 ΔE 0.064
- Medium Brown #7F5112 ΔE 0.064
- Rust Brown #8B3103 ΔE 0.065
- Mud Brown #60460F ΔE 0.065
Use #744539 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.