#744518
Closest named color: Milk Chocolate (#7F4E1E). oklch(43.8% 0.087 60.5), rgb(116, 69, 24).
Aa
White text reads best on this color (8.05:1).
About this color
#744518 is a dark, moderately saturated brown. In OKLCH its lightness is 44%, its chroma 0.087 and its hue 60°. Its hue sits on the warm side of the wheel. The nearest named color is Milk Chocolate (#7F4E1E), ΔE 0.034 away. White text reads best on it, at 8.05:1.
| Hue family | Browns |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.087) |
| Temperature | warm |
| Nearest name | Milk Chocolate (#7F4E1E) |
| Black text | 2.60:1 |
| White text | 8.05:1 |
Values
| HEX | #744518 |
| RGB | rgb(116, 69, 24) |
| HSL | hsl(29, 66%, 27%) |
| OKLCH | oklch(43.8% 0.087 60.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #744518 | 8.05:1 | AAA | Lc -92.3 | Preferred for body text |
| Black text on #744518 | 2.60:1 | Fails | Lc 16.4 | Dividers and decoration only |
| #744518 text on white | 8.05:1 | AAA | Lc 87.6 | Fine for body text |
| #744518 text on black | 2.60:1 | Fails | Lc -14.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F1
oklch(97% 0.007 53.4)
-
Step 100
100
#F2E8E0
oklch(93.7% 0.015 61.3)
-
Step 200
200
#E8D5C7
oklch(88.5% 0.028 58.8)
-
Step 300
300
#DABAA0
oklch(81% 0.051 61.1)
-
Step 400
400
#C6956C
oklch(70.7% 0.081 60.9)
-
Step 500
500
#B77A44
oklch(63.2% 0.104 60.7)
-
Step 600
600
#A26122
oklch(55.5% 0.113 60.3)
-
Step 700
700
#8B5014
oklch(49.1% 0.105 60.1)
-
Step 800
800 (this color)
#744518
oklch(43.8% 0.087 60.5)
-
Step 900
900
#5B3818
oklch(37.6% 0.068 60.7)
-
Step 950
950
#36210F
oklch(27% 0.044 59.9)
#744518 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #534A12 | 0.064 |
| Deuteranopia (no green cones) | #5F5418 | 0.055 |
| Tritanopia (no blue cones) | #7F3B3C | 0.062 |
| Achromatopsia (no color) | #505050 | 0.087 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #744518
#744518
oklch(43.8% 0.087 60.5)
- #1A577D
#1A577D
oklch(43.7% 0.087 240.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #744518, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Milk Chocolate #7F4E1E ΔE 0.034
- Mud Brown #60460F ΔE 0.040
- Medium Brown #7F5112 ΔE 0.042
- Saddle Brown #8B4513 ΔE 0.045
- Olive Brown #645403 ΔE 0.056
- Rust Brown #8B3103 ΔE 0.058
- Red Brown #8B2E16 ΔE 0.065
- Mud #735C12 ΔE 0.066
Use #744518 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.