#744404
Closest named color: Milk Chocolate (#7F4E1E). oklch(43.4% 0.095 65), rgb(116, 68, 4).
Aa
White text reads best on this color (8.16:1).
About this color
#744404 is a dark, moderately saturated brown. In OKLCH its lightness is 43%, its chroma 0.095 and its hue 65°. Its hue sits on the warm side of the wheel. The nearest named color is Milk Chocolate (#7F4E1E), ΔE 0.038 away. White text reads best on it, at 8.16:1.
| Hue family | Browns |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.095) |
| Temperature | warm |
| Nearest name | Milk Chocolate (#7F4E1E) |
| Black text | 2.57:1 |
| White text | 8.16:1 |
Values
| HEX | #744404 |
| RGB | rgb(116, 68, 4) |
| HSL | hsl(34, 93%, 24%) |
| OKLCH | oklch(43.4% 0.095 65) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #744404 | 8.16:1 | AAA | Lc -92.6 | Preferred for body text |
| Black text on #744404 | 2.57:1 | Fails | Lc 16.1 | Dividers and decoration only |
| #744404 text on white | 8.16:1 | AAA | Lc 87.9 | Fine for body text |
| #744404 text on black | 2.57:1 | Fails | Lc -14.2 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F0
oklch(97% 0.008 61.5)
-
Step 100
100
#F2E8DF
oklch(93.6% 0.016 64.7)
-
Step 200
200
#E8D5C4
oklch(88.4% 0.031 64.3)
-
Step 300
300
#DABA9B
oklch(80.9% 0.056 66)
-
Step 400
400
#C79564
oklch(70.7% 0.089 65)
-
Step 500
500
#B87A36
oklch(63.1% 0.114 65.4)
-
Step 600
600
#A46103
oklch(55.6% 0.124 64.6)
-
Step 700
700
#8A5100
oklch(49% 0.11 65.1)
-
Step 800
800 (this color)
#744404
oklch(43.4% 0.095 65)
-
Step 900
900
#5C380F
oklch(37.6% 0.074 64.8)
-
Step 950
950
#36210B
oklch(26.9% 0.047 64.6)
#744404 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #534800 | 0.063 |
| Deuteranopia (no green cones) | #5F5405 | 0.057 |
| Tritanopia (no blue cones) | #803939 | 0.071 |
| Achromatopsia (no color) | #4F4F4F | 0.096 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #744404
#744404
oklch(43.4% 0.095 65)
- #185582
#185582
oklch(43.5% 0.096 245.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #744404, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Milk Chocolate #7F4E1E ΔE 0.038
- Mud Brown #60460F ΔE 0.038
- Medium Brown #7F5112 ΔE 0.042
- Saddle Brown #8B4513 ΔE 0.048
- Olive Brown #645403 ΔE 0.052
- Rust Brown #8B3103 ΔE 0.059
- Green Brown #544E03 ΔE 0.064
- Mud #735C12 ΔE 0.065
Use #744404 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.