#743969
Closest named color: Brownish Purple (#76424E). oklch(43.8% 0.105 334.7), rgb(116, 57, 105).
Aa
White text reads best on this color (8.29:1).
About this color
#743969 is a dark, moderately saturated purple. In OKLCH its lightness is 44%, its chroma 0.105 and its hue 335°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.057 away. White text reads best on it, at 8.29:1.
| Hue family | Purples |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.105) |
| Temperature | in between |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.53:1 |
| White text | 8.29:1 |
Values
| HEX | #743969 |
| RGB | rgb(116, 57, 105) |
| HSL | hsl(311, 34%, 34%) |
| OKLCH | oklch(43.8% 0.105 334.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #743969 | 8.29:1 | AAA | Lc -92.9 | Preferred for body text |
| Black text on #743969 | 2.53:1 | Fails | Lc 15.7 | Dividers and decoration only |
| #743969 text on white | 8.29:1 | AAA | Lc 88.3 | Fine for body text |
| #743969 text on black | 2.53:1 | Fails | Lc -13.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F3F8
oklch(97% 0.009 330.9)
-
Step 100
100
#F2E6EF
oklch(93.7% 0.018 334.2)
-
Step 200
200
#E8D1E2
oklch(88.5% 0.034 334.9)
-
Step 300
300
#DAB2D1
oklch(80.8% 0.062 334.1)
-
Step 400
400
#C789B9
oklch(70.7% 0.098 335)
-
Step 500
500
#B76AA8
oklch(63% 0.126 334.5)
-
Step 600
600
#A25193
oklch(55.7% 0.136 334.7)
-
Step 700
700
#8B417D
oklch(49.2% 0.127 335)
-
Step 800
800 (this color)
#743969
oklch(43.8% 0.105 334.7)
-
Step 900
900
#5B2F53
oklch(37.6% 0.082 334.2)
-
Step 950
950
#361C31
oklch(27.1% 0.053 334.4)
#743969 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #39496B | 0.107 |
| Deuteranopia (no green cones) | #495167 | 0.096 |
| Tritanopia (no blue cones) | #793C4C | 0.053 |
| Achromatopsia (no color) | #4E4E4E | 0.106 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #743969
#743969
oklch(43.8% 0.105 334.7)
- #0A6237
#0A6237
oklch(43.7% 0.104 154.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #743969, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.057
- Light Eggplant #894585 ΔE 0.065
- Dark Mauve #874C62 ΔE 0.069
- Purple Brown #673A3F ΔE 0.075
- Velvet #750851 ΔE 0.082
- Red Purple #820747 ΔE 0.084
- Mulberry #920A4E ΔE 0.086
- Rich Purple #720058 ΔE 0.088
Use #743969 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.