#743968
Closest named color: Brownish Purple (#76424E). oklch(43.8% 0.104 335.4), rgb(116, 57, 104).
Aa
White text reads best on this color (8.30:1).
About this color
#743968 is a dark, moderately saturated purple. In OKLCH its lightness is 44%, its chroma 0.104 and its hue 335°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.056 away. White text reads best on it, at 8.30:1.
| Hue family | Purples |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.104) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.52:1 |
| White text | 8.30:1 |
Values
| HEX | #743968 |
| RGB | rgb(116, 57, 104) |
| HSL | hsl(312, 34%, 34%) |
| OKLCH | oklch(43.8% 0.104 335.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #743968 | 8.30:1 | AAA | Lc -93.0 | Preferred for body text |
| Black text on #743968 | 2.52:1 | Fails | Lc 15.7 | Dividers and decoration only |
| #743968 text on white | 8.30:1 | AAA | Lc 88.3 | Fine for body text |
| #743968 text on black | 2.52:1 | Fails | Lc -13.8 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F3F8
oklch(97% 0.009 330.9)
-
Step 100
100
#F2E6EE
oklch(93.7% 0.017 337.6)
-
Step 200
200
#E8D1E2
oklch(88.5% 0.034 334.9)
-
Step 300
300
#DAB2D0
oklch(80.8% 0.061 335.1)
-
Step 400
400
#C789B8
oklch(70.7% 0.098 335.7)
-
Step 500
500
#B76BA7
oklch(63.2% 0.124 335.1)
-
Step 600
600
#A25192
oklch(55.6% 0.135 335.2)
-
Step 700
700
#8B417C
oklch(49.1% 0.126 335.6)
-
Step 800
800 (this color)
#743968
oklch(43.8% 0.104 335.4)
-
Step 900
900
#5C2F52
oklch(37.7% 0.082 336)
-
Step 950
950
#361C30
oklch(27% 0.052 336)
#743968 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #39496A | 0.107 |
| Deuteranopia (no green cones) | #4A5166 | 0.095 |
| Tritanopia (no blue cones) | #793C4B | 0.053 |
| Achromatopsia (no color) | #4E4E4E | 0.105 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #743968
#743968
oklch(43.8% 0.104 335.4)
- #086238
#086238
oklch(43.7% 0.104 155.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #743968, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.056
- Light Eggplant #894585 ΔE 0.066
- Dark Mauve #874C62 ΔE 0.068
- Purple Brown #673A3F ΔE 0.074
- Velvet #750851 ΔE 0.081
- Red Purple #820747 ΔE 0.083
- Mulberry #920A4E ΔE 0.085
- Rich Purple #720058 ΔE 0.088
Use #743968 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.