#743769
Closest named color: Brownish Purple (#76424E). oklch(43.5% 0.109 334.5), rgb(116, 55, 105).
Aa
White text reads best on this color (8.42:1).
About this color
#743769 is a dark, moderately saturated purple. In OKLCH its lightness is 43%, its chroma 0.109 and its hue 335°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.060 away. White text reads best on it, at 8.42:1.
| Hue family | Purples |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.109) |
| Temperature | in between |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.49:1 |
| White text | 8.42:1 |
Values
| HEX | #743769 |
| RGB | rgb(116, 55, 105) |
| HSL | hsl(311, 36%, 34%) |
| OKLCH | oklch(43.5% 0.109 334.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #743769 | 8.42:1 | AAA | Lc -93.2 | Preferred for body text |
| Black text on #743769 | 2.49:1 | Fails | Lc 15.3 | Dividers and decoration only |
| #743769 text on white | 8.42:1 | AAA | Lc 88.7 | Fine for body text |
| #743769 text on black | 2.49:1 | Fails | Lc -13.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F3F8
oklch(97% 0.009 330.9)
-
Step 100
100
#F2E5EF
oklch(93.5% 0.019 333.5)
-
Step 200
200
#E9D1E3
oklch(88.6% 0.036 334.5)
-
Step 300
300
#DBB2D1
oklch(80.9% 0.063 334.9)
-
Step 400
400
#C888BA
oklch(70.7% 0.102 334.8)
-
Step 500
500
#B869A9
oklch(63.1% 0.13 334.4)
-
Step 600
600
#A34F94
oklch(55.5% 0.141 334.5)
-
Step 700
700
#8C3F7E
oklch(49.1% 0.132 334.8)
-
Step 800
800 (this color)
#743769
oklch(43.5% 0.109 334.5)
-
Step 900
900
#5C2F54
oklch(37.8% 0.084 334.1)
-
Step 950
950
#361C31
oklch(27.1% 0.053 334.4)
#743769 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #37486B | 0.111 |
| Deuteranopia (no green cones) | #485167 | 0.100 |
| Tritanopia (no blue cones) | #793A4B | 0.054 |
| Achromatopsia (no color) | #4D4D4D | 0.110 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #743769
#743769
oklch(43.5% 0.109 334.5)
- #006235
#006235
oklch(43.6% 0.108 154.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #743769, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.060
- Light Eggplant #894585 ΔE 0.067
- Dark Mauve #874C62 ΔE 0.073
- Purple Brown #673A3F ΔE 0.077
- Velvet #750851 ΔE 0.078
- Red Purple #820747 ΔE 0.081
- Rich Purple #720058 ΔE 0.083
- Mulberry #920A4E ΔE 0.084
Use #743769 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.