#743668
Closest named color: Brownish Purple (#76424E). oklch(43.3% 0.11 335.2), rgb(116, 54, 104).
Aa
White text reads best on this color (8.50:1).
About this color
#743668 is a dark, moderately saturated purple. In OKLCH its lightness is 43%, its chroma 0.110 and its hue 335°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.061 away. White text reads best on it, at 8.50:1.
| Hue family | Purples |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.110) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.47:1 |
| White text | 8.50:1 |
Values
| HEX | #743668 |
| RGB | rgb(116, 54, 104) |
| HSL | hsl(312, 36%, 33%) |
| OKLCH | oklch(43.3% 0.11 335.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #743668 | 8.50:1 | AAA | Lc -93.4 | Preferred for body text |
| Black text on #743668 | 2.47:1 | Fails | Lc 15.1 | Dividers and decoration only |
| #743668 text on white | 8.50:1 | AAA | Lc 88.9 | Fine for body text |
| #743668 text on black | 2.47:1 | Fails | Lc -13.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F3F8
oklch(97% 0.009 330.9)
-
Step 100
100
#F2E5EF
oklch(93.5% 0.019 333.5)
-
Step 200
200
#E9D1E2
oklch(88.5% 0.035 336.2)
-
Step 300
300
#DCB2D1
oklch(81% 0.063 335.6)
-
Step 400
400
#C888BA
oklch(70.7% 0.102 334.8)
-
Step 500
500
#B969A8
oklch(63.1% 0.13 335.4)
-
Step 600
600
#A44E94
oklch(55.5% 0.143 334.9)
-
Step 700
700
#8C3F7E
oklch(49.1% 0.132 334.8)
-
Step 800
800 (this color)
#743668
oklch(43.3% 0.11 335.2)
-
Step 900
900
#5D2E53
oklch(37.7% 0.086 335.7)
-
Step 950
950
#361C31
oklch(27.1% 0.053 334.4)
#743668 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #36476A | 0.112 |
| Deuteranopia (no green cones) | #485066 | 0.100 |
| Tritanopia (no blue cones) | #79394A | 0.054 |
| Achromatopsia (no color) | #4D4D4D | 0.110 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #743668
#743668
oklch(43.3% 0.11 335.2)
- #006135
#006135
oklch(43.3% 0.107 155)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #743668, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.061
- Light Eggplant #894585 ΔE 0.069
- Dark Mauve #874C62 ΔE 0.074
- Velvet #750851 ΔE 0.075
- Purple Brown #673A3F ΔE 0.076
- Red Purple #820747 ΔE 0.078
- Rich Purple #720058 ΔE 0.081
- Mulberry #920A4E ΔE 0.082
Use #743668 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.