#743663
Closest named color: Brownish Purple (#76424E). oklch(43.1% 0.105 338.9), rgb(116, 54, 99).
Aa
White text reads best on this color (8.56:1).
About this color
#743663 is a dark, moderately saturated purple. In OKLCH its lightness is 43%, its chroma 0.105 and its hue 339°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.054 away. White text reads best on it, at 8.56:1.
| Hue family | Purples |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.105) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.45:1 |
| White text | 8.56:1 |
Values
| HEX | #743663 |
| RGB | rgb(116, 54, 99) |
| HSL | hsl(316, 36%, 33%) |
| OKLCH | oklch(43.1% 0.105 338.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #743663 | 8.56:1 | AAA | Lc -93.6 | Preferred for body text |
| Black text on #743663 | 2.45:1 | Fails | Lc 14.9 | Not readable |
| #743663 text on white | 8.56:1 | AAA | Lc 89.1 | Fine for body text |
| #743663 text on black | 2.45:1 | Fails | Lc -13.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F3F7
oklch(97% 0.008 337.4)
-
Step 100
100
#F2E5EE
oklch(93.5% 0.018 336.6)
-
Step 200
200
#E9D1E1
oklch(88.5% 0.034 338)
-
Step 300
300
#DCB2CE
oklch(80.9% 0.061 338.7)
-
Step 400
400
#C988B5
oklch(70.6% 0.099 338.7)
-
Step 500
500
#BA69A3
oklch(63.1% 0.126 338.6)
-
Step 600
600
#A54F8E
oklch(55.5% 0.137 338.6)
-
Step 700
700
#8D4078
oklch(49.1% 0.126 339)
-
Step 800
800 (this color)
#743663
oklch(43.1% 0.105 338.9)
-
Step 900
900
#5D2F50
oklch(37.7% 0.081 338.8)
-
Step 950
950
#371C2F
oklch(27.1% 0.052 339)
#743663 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #384665 | 0.110 |
| Deuteranopia (no green cones) | #495061 | 0.100 |
| Tritanopia (no blue cones) | #7A3848 | 0.049 |
| Achromatopsia (no color) | #4C4C4C | 0.106 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #743663
#743663
oklch(43.1% 0.105 338.9)
- #00603B
#00603B
oklch(43.1% 0.1 158.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #743663, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.054
- Purple Brown #673A3F ΔE 0.069
- Dark Mauve #874C62 ΔE 0.072
- Velvet #750851 ΔE 0.073
- Light Eggplant #894585 ΔE 0.074
- Red Purple #820747 ΔE 0.074
- Mulberry #920A4E ΔE 0.080
- Rich Purple #720058 ΔE 0.081
Use #743663 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.