#74355B
Closest named color: Brownish Purple (#76424E). oklch(42.6% 0.101 345.1), rgb(116, 53, 91).
Aa
White text reads best on this color (8.73:1).
About this color
#74355B is a dark, moderately saturated red. In OKLCH its lightness is 43%, its chroma 0.101 and its hue 345°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.046 away. White text reads best on it, at 8.73:1.
| Hue family | Reds |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.101) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.40:1 |
| White text | 8.73:1 |
Values
| HEX | #74355B |
| RGB | rgb(116, 53, 91) |
| HSL | hsl(324, 37%, 33%) |
| OKLCH | oklch(42.6% 0.101 345.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #74355B | 8.73:1 | AAA | Lc -94.1 | Preferred for body text |
| Black text on #74355B | 2.40:1 | Fails | Lc 14.4 | Not readable |
| #74355B text on white | 8.73:1 | AAA | Lc 89.5 | Fine for body text |
| #74355B text on black | 2.40:1 | Fails | Lc -12.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F7
oklch(97.1% 0.009 341.8)
-
Step 100
100
#F3E6EC
oklch(93.7% 0.016 347.6)
-
Step 200
200
#EAD1DE
oklch(88.5% 0.033 345)
-
Step 300
300
#DEB2C9
oklch(81% 0.059 345.7)
-
Step 400
400
#CB89AE
oklch(70.8% 0.093 345.1)
-
Step 500
500
#BC6A9A
oklch(63.1% 0.12 345)
-
Step 600
600
#A75085
oklch(55.6% 0.131 344.7)
-
Step 700
700
#8F4070
oklch(49% 0.122 345.1)
-
Step 800
800 (this color)
#74355B
oklch(42.6% 0.101 345.1)
-
Step 900
900
#5E2F4B
oklch(37.7% 0.078 344.8)
-
Step 950
950
#371C2C
oklch(27% 0.049 344.5)
#74355B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3A445C | 0.108 |
| Deuteranopia (no green cones) | #4B4F59 | 0.098 |
| Tritanopia (no blue cones) | #7B3444 | 0.040 |
| Achromatopsia (no color) | #4B4B4B | 0.102 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #74355B
#74355B
oklch(42.6% 0.101 345.1)
- #005E42
#005E42
oklch(42.7% 0.09 164.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #74355B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.046
- Purple Brown #673A3F ΔE 0.058
- Red Purple #820747 ΔE 0.069
- Velvet #750851 ΔE 0.071
- Dark Mauve #874C62 ΔE 0.072
- Wine #80013F ΔE 0.076
- Mulberry #920A4E ΔE 0.076
- Rich Purple #720058 ΔE 0.081
Use #74355B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.