#743558
Closest named color: Brownish Purple (#76424E). oklch(42.4% 0.099 347.7), rgb(116, 53, 88).
Aa
White text reads best on this color (8.77:1).
About this color
#743558 is a dark, moderately saturated red. In OKLCH its lightness is 42%, its chroma 0.099 and its hue 348°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.043 away. White text reads best on it, at 8.77:1.
| Hue family | Reds |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.099) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.39:1 |
| White text | 8.77:1 |
Values
| HEX | #743558 |
| RGB | rgb(116, 53, 88) |
| HSL | hsl(327, 37%, 33%) |
| OKLCH | oklch(42.4% 0.099 347.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #743558 | 8.77:1 | AAA | Lc -94.2 | Preferred for body text |
| Black text on #743558 | 2.39:1 | Fails | Lc 14.3 | Not readable |
| #743558 text on white | 8.77:1 | AAA | Lc 89.7 | Fine for body text |
| #743558 text on black | 2.39:1 | Fails | Lc -12.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F6
oklch(97% 0.008 349.2)
-
Step 100
100
#F3E6EC
oklch(93.7% 0.016 347.6)
-
Step 200
200
#EAD1DD
oklch(88.5% 0.032 347.1)
-
Step 300
300
#DEB2C7
oklch(80.9% 0.058 348.2)
-
Step 400
400
#CC89AB
oklch(70.8% 0.092 347.9)
-
Step 500
500
#BD6A96
oklch(63.1% 0.118 348)
-
Step 600
600
#A85081
oklch(55.6% 0.129 347.6)
-
Step 700
700
#90416D
oklch(49.2% 0.119 347.8)
-
Step 800
800 (this color)
#743558
oklch(42.4% 0.099 347.7)
-
Step 900
900
#5F2F49
oklch(37.7% 0.078 347.8)
-
Step 950
950
#381C2B
oklch(27.1% 0.049 347.6)
#743558 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3B4459 | 0.107 |
| Deuteranopia (no green cones) | #4C4F56 | 0.098 |
| Tritanopia (no blue cones) | #7B3442 | 0.039 |
| Achromatopsia (no color) | #4B4B4B | 0.100 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #743558
#743558
oklch(42.4% 0.099 347.7)
- #005D45
#005D45
oklch(42.5% 0.086 167.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #743558, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.043
- Purple Brown #673A3F ΔE 0.053
- Red Purple #820747 ΔE 0.068
- Velvet #750851 ΔE 0.071
- Dark Mauve #874C62 ΔE 0.072
- Wine #80013F ΔE 0.074
- Mulberry #920A4E ΔE 0.076
- Rich Purple #720058 ΔE 0.082
Use #743558 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.