#743549
Closest named color: Brownish Purple (#76424E). oklch(41.9% 0.091 1.7), rgb(116, 53, 73).
Aa
White text reads best on this color (8.94:1).
About this color
#743549 is a dark, moderately saturated red. In OKLCH its lightness is 42%, its chroma 0.091 and its hue 2°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.033 away. White text reads best on it, at 8.94:1.
| Hue family | Reds |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.091) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.34:1 |
| White text | 8.94:1 |
Values
| HEX | #743549 |
| RGB | rgb(116, 53, 73) |
| HSL | hsl(341, 37%, 33%) |
| OKLCH | oklch(41.9% 0.091 1.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #743549 | 8.94:1 | AAA | Lc -94.6 | Preferred for body text |
| Black text on #743549 | 2.34:1 | Fails | Lc 13.9 | Not readable |
| #743549 text on white | 8.94:1 | AAA | Lc 90.1 | Preferred for body text |
| #743549 text on black | 2.34:1 | Fails | Lc -12.2 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F5
oklch(97% 0.008 357.8)
-
Step 100
100
#F3E6E9
oklch(93.6% 0.015 1.6)
-
Step 200
200
#EBD1D7
oklch(88.4% 0.03 2.1)
-
Step 300
300
#DFB3BE
oklch(80.9% 0.053 1.7)
-
Step 400
400
#CE8A9D
oklch(70.7% 0.086 1.3)
-
Step 500
500
#BF6C85
oklch(63.1% 0.109 1.4)
-
Step 600
600
#AA526E
oklch(55.5% 0.119 1.6)
-
Step 700
700
#92435C
oklch(49.2% 0.11 2)
-
Step 800
800 (this color)
#743549
oklch(41.9% 0.091 1.7)
-
Step 900
900
#60303F
oklch(37.7% 0.072 1.2)
-
Step 950
950
#381D25
oklch(27% 0.044 1.4)
#743549 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3F424A | 0.101 |
| Deuteranopia (no green cones) | #504E48 | 0.092 |
| Tritanopia (no blue cones) | #7D303C | 0.026 |
| Achromatopsia (no color) | #494949 | 0.092 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #743549
#743549
oklch(41.9% 0.091 1.7)
- #005A50
#005A50
oklch(42% 0.075 182)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #743549, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.033
- Purple Brown #673A3F ΔE 0.034
- Red Purple #820747 ΔE 0.070
- Wine #80013F ΔE 0.072
- Dark Mauve #874C62 ΔE 0.075
- Red Wine #8C0034 ΔE 0.075
- Bordeaux #7B002C ΔE 0.076
- Red Brown #8B2E16 ΔE 0.077
Use #743549 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.