#743548
Closest named color: Brownish Purple (#76424E). oklch(41.8% 0.091 2.7), rgb(116, 53, 72).
Aa
White text reads best on this color (8.95:1).
About this color
#743548 is a dark, moderately saturated red. In OKLCH its lightness is 42%, its chroma 0.091 and its hue 3°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.033 away. White text reads best on it, at 8.95:1.
| Hue family | Reds |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.091) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.34:1 |
| White text | 8.95:1 |
Values
| HEX | #743548 |
| RGB | rgb(116, 53, 72) |
| HSL | hsl(342, 37%, 33%) |
| OKLCH | oklch(41.8% 0.091 2.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #743548 | 8.95:1 | AAA | Lc -94.6 | Preferred for body text |
| Black text on #743548 | 2.34:1 | Fails | Lc 13.8 | Not readable |
| #743548 text on white | 8.95:1 | AAA | Lc 90.1 | Preferred for body text |
| #743548 text on black | 2.34:1 | Fails | Lc -12.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF4F5
oklch(97.2% 0.007 5.6)
-
Step 100
100
#F3E6E9
oklch(93.6% 0.015 1.6)
-
Step 200
200
#EBD1D7
oklch(88.4% 0.03 2.1)
-
Step 300
300
#DFB3BD
oklch(80.9% 0.053 3.1)
-
Step 400
400
#CE8A9C
oklch(70.7% 0.086 2.2)
-
Step 500
500
#BF6C83
oklch(63% 0.108 2.9)
-
Step 600
600
#AA536D
oklch(55.6% 0.117 2.7)
-
Step 700
700
#92435B
oklch(49.2% 0.109 2.8)
-
Step 800
800 (this color)
#743548
oklch(41.8% 0.091 2.7)
-
Step 900
900
#60303E
oklch(37.6% 0.071 2.5)
-
Step 950
950
#381D24
oklch(27% 0.043 3.7)
#743548 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #404249 | 0.099 |
| Deuteranopia (no green cones) | #504E47 | 0.092 |
| Tritanopia (no blue cones) | #7D303C | 0.025 |
| Achromatopsia (no color) | #494949 | 0.092 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #743548
#743548
oklch(41.8% 0.091 2.7)
- #005A50
#005A50
oklch(42% 0.075 182)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #743548, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.033
- Purple Brown #673A3F ΔE 0.033
- Red Purple #820747 ΔE 0.070
- Wine #80013F ΔE 0.072
- Red Wine #8C0034 ΔE 0.075
- Dark Mauve #874C62 ΔE 0.075
- Red Brown #8B2E16 ΔE 0.076
- Bordeaux #7B002C ΔE 0.076
Use #743548 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.