#74353F
Closest named color: Purple Brown (#673A3F). oklch(41.6% 0.089 11.8), rgb(116, 53, 63).
Aa
White text reads best on this color (9.03:1).
About this color
#74353F is a dark, moderately saturated red. In OKLCH its lightness is 42%, its chroma 0.089 and its hue 12°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.027 away. White text reads best on it, at 9.03:1.
| Hue family | Reds |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.089) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.32:1 |
| White text | 9.03:1 |
Values
| HEX | #74353F |
| RGB | rgb(116, 53, 63) |
| HSL | hsl(350, 37%, 33%) |
| OKLCH | oklch(41.6% 0.089 11.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #74353F | 9.03:1 | AAA | Lc -94.8 | Preferred for body text |
| Black text on #74353F | 2.32:1 | Fails | Lc 13.6 | Not readable |
| #74353F text on white | 9.03:1 | AAA | Lc 90.4 | Preferred for body text |
| #74353F text on black | 2.32:1 | Fails | Lc -11.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF4F4
oklch(97.2% 0.006 17.3)
-
Step 100
100
#F4E6E7
oklch(93.6% 0.015 12.4)
-
Step 200
200
#ECD2D4
oklch(88.6% 0.029 12.4)
-
Step 300
300
#E0B3B8
oklch(80.8% 0.053 10.8)
-
Step 400
400
#CF8B93
oklch(70.7% 0.084 11.7)
-
Step 500
500
#C06D78
oklch(63% 0.106 12.1)
-
Step 600
600
#AC5461
oklch(55.7% 0.116 12.3)
-
Step 700
700
#934450
oklch(49.1% 0.107 12.4)
-
Step 800
800 (this color)
#74353F
oklch(41.6% 0.089 11.8)
-
Step 900
900
#613138
oklch(37.8% 0.07 11.7)
-
Step 950
950
#391D21
oklch(27% 0.044 11.3)
#74353F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #42413F | 0.097 |
| Deuteranopia (no green cones) | #524E3E | 0.090 |
| Tritanopia (no blue cones) | #7E2E39 | 0.023 |
| Achromatopsia (no color) | #494949 | 0.090 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #74353F
#74353F
oklch(41.6% 0.089 11.8)
- #005856
#005856
oklch(41.6% 0.071 192.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #74353F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.027
- Brownish Purple #76424E ΔE 0.035
- Red Brown #8B2E16 ΔE 0.064
- Chestnut #742802 ΔE 0.066
- Wine Red #7B0323 ΔE 0.073
- Rust Brown #8B3103 ΔE 0.074
- Bordeaux #7B002C ΔE 0.074
- Red Wine #8C0034 ΔE 0.075
Use #74353F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.