#743474
Closest named color: Light Eggplant (#894585). oklch(43.6% 0.124 327.4), rgb(116, 52, 116).
Aa
White text reads best on this color (8.44:1).
About this color
#743474 is a dark, moderately saturated purple. In OKLCH its lightness is 44%, its chroma 0.124 and its hue 327°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.063 away. White text reads best on it, at 8.44:1.
| Hue family | Purples |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.124) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 2.48:1 |
| White text | 8.44:1 |
Values
| HEX | #743474 |
| RGB | rgb(116, 52, 116) |
| HSL | hsl(300, 38%, 33%) |
| OKLCH | oklch(43.6% 0.124 327.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #743474 | 8.44:1 | AAA | Lc -93.2 | Preferred for body text |
| Black text on #743474 | 2.48:1 | Fails | Lc 15.4 | Dividers and decoration only |
| #743474 text on white | 8.44:1 | AAA | Lc 88.6 | Fine for body text |
| #743474 text on black | 2.48:1 | Fails | Lc -13.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F3F9
oklch(97% 0.01 325.7)
-
Step 100
100
#F2E5F1
oklch(93.6% 0.021 328.1)
-
Step 200
200
#E8D0E7
oklch(88.4% 0.041 327.2)
-
Step 300
300
#DBB1D9
oklch(81% 0.072 327.7)
-
Step 400
400
#C786C6
oklch(70.7% 0.116 327.2)
-
Step 500
500
#B865B7
oklch(63.1% 0.149 327.6)
-
Step 600
600
#A34AA3
oklch(55.6% 0.162 327.5)
-
Step 700
700
#8B3B8C
oklch(49.1% 0.15 327.1)
-
Step 800
800 (this color)
#743474
oklch(43.6% 0.124 327.4)
-
Step 900
900
#5C2C5C
oklch(37.7% 0.098 327.3)
-
Step 950
950
#361B36
oklch(27.1% 0.061 327.1)
#743474 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2E4876 | 0.123 |
| Deuteranopia (no green cones) | #425072 | 0.108 |
| Tritanopia (no blue cones) | #773B4F | 0.069 |
| Achromatopsia (no color) | #4D4D4D | 0.125 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #743474
#743474
oklch(43.6% 0.124 327.4)
- #086324
#086324
oklch(43.7% 0.125 147.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #743474, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.063
- Rebecca Purple #663399 ΔE 0.069
- Purple #800080 ΔE 0.071
- Warm Purple #952E8F ΔE 0.078
- Velvet #750851 ΔE 0.080
- Brownish Purple #76424E ΔE 0.081
- Rich Purple #720058 ΔE 0.082
- Dark Magenta #8B008B ΔE 0.082
Use #743474 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.