#743471
Closest named color: Light Eggplant (#894585). oklch(43.5% 0.121 329.2), rgb(116, 52, 113).
Aa
White text reads best on this color (8.49:1).
About this color
#743471 is a dark, moderately saturated purple. In OKLCH its lightness is 43%, its chroma 0.121 and its hue 329°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.064 away. White text reads best on it, at 8.49:1.
| Hue family | Purples |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.121) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 2.47:1 |
| White text | 8.49:1 |
Values
| HEX | #743471 |
| RGB | rgb(116, 52, 113) |
| HSL | hsl(303, 38%, 33%) |
| OKLCH | oklch(43.5% 0.121 329.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #743471 | 8.49:1 | AAA | Lc -93.4 | Preferred for body text |
| Black text on #743471 | 2.47:1 | Fails | Lc 15.2 | Dividers and decoration only |
| #743471 text on white | 8.49:1 | AAA | Lc 88.8 | Fine for body text |
| #743471 text on black | 2.47:1 | Fails | Lc -13.4 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F3F9
oklch(97% 0.01 325.7)
-
Step 100
100
#F2E5F1
oklch(93.6% 0.021 328.1)
-
Step 200
200
#E9D0E6
oklch(88.5% 0.04 329.8)
-
Step 300
300
#DBB1D7
oklch(80.9% 0.07 329.3)
-
Step 400
400
#C886C3
oklch(70.7% 0.114 329.3)
-
Step 500
500
#B866B4
oklch(63.1% 0.145 328.9)
-
Step 600
600
#A44B9F
oklch(55.6% 0.158 329.6)
-
Step 700
700
#8C3B88
oklch(49% 0.147 329.5)
-
Step 800
800 (this color)
#743471
oklch(43.5% 0.121 329.2)
-
Step 900
900
#5C2D5A
oklch(37.7% 0.094 328.8)
-
Step 950
950
#361B35
oklch(27.1% 0.06 328.4)
#743471 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2F4773 | 0.122 |
| Deuteranopia (no green cones) | #43506F | 0.108 |
| Tritanopia (no blue cones) | #783A4D | 0.067 |
| Achromatopsia (no color) | #4D4D4D | 0.122 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #743471
#743471
oklch(43.5% 0.121 329.2)
- #016228
#016228
oklch(43.3% 0.121 149.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #743471, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.064
- Purple #800080 ΔE 0.073
- Rebecca Purple #663399 ΔE 0.074
- Brownish Purple #76424E ΔE 0.077
- Velvet #750851 ΔE 0.077
- Rich Purple #720058 ΔE 0.080
- Warm Purple #952E8F ΔE 0.080
- Dark Mauve #874C62 ΔE 0.084
Use #743471 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.