#743348
Closest named color: Purple Brown (#673A3F). oklch(41.5% 0.094 1.7), rgb(116, 51, 72).
Aa
White text reads best on this color (9.09:1).
About this color
#743348 is a dark, moderately saturated red. In OKLCH its lightness is 42%, its chroma 0.094 and its hue 2°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.036 away. White text reads best on it, at 9.09:1.
| Hue family | Reds |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.094) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.30:1 |
| White text | 9.09:1 |
Values
| HEX | #743348 |
| RGB | rgb(116, 51, 72) |
| HSL | hsl(341, 39%, 33%) |
| OKLCH | oklch(41.5% 0.094 1.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #743348 | 9.09:1 | AAA | Lc -94.9 | Preferred for body text |
| Black text on #743348 | 2.30:1 | Fails | Lc 13.5 | Not readable |
| #743348 text on white | 9.09:1 | AAA | Lc 90.5 | Preferred for body text |
| #743348 text on black | 2.30:1 | Fails | Lc -11.8 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F5
oklch(97% 0.008 357.8)
-
Step 100
100
#F4E6E9
oklch(93.7% 0.016 2.7)
-
Step 200
200
#ECD1D7
oklch(88.5% 0.031 2.7)
-
Step 300
300
#E0B2BE
oklch(80.8% 0.055 1)
-
Step 400
400
#CF899C
oklch(70.6% 0.089 1.9)
-
Step 500
500
#C16B84
oklch(63.2% 0.112 2.2)
-
Step 600
600
#AC516E
oklch(55.6% 0.123 1.8)
-
Step 700
700
#93415C
oklch(49% 0.114 1.5)
-
Step 800
800 (this color)
#743348
oklch(41.5% 0.094 1.7)
-
Step 900
900
#61303F
oklch(37.8% 0.073 1.7)
-
Step 950
950
#391C25
oklch(27% 0.047 0.9)
#743348 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3E4149 | 0.104 |
| Deuteranopia (no green cones) | #4F4D47 | 0.095 |
| Tritanopia (no blue cones) | #7D2D3B | 0.026 |
| Achromatopsia (no color) | #484848 | 0.095 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #743348
#743348
oklch(41.5% 0.094 1.7)
- #00594F
#00594F
oklch(41.6% 0.075 181.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #743348, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.036
- Brownish Purple #76424E ΔE 0.037
- Red Purple #820747 ΔE 0.066
- Wine #80013F ΔE 0.068
- Red Wine #8C0034 ΔE 0.072
- Bordeaux #7B002C ΔE 0.072
- Wine Red #7B0323 ΔE 0.075
- Merlot #730039 ΔE 0.076
Use #743348 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.