#743344
Closest named color: Purple Brown (#673A3F). oklch(41.4% 0.093 5.6), rgb(116, 51, 68).
Aa
White text reads best on this color (9.13:1).
About this color
#743344 is a dark, moderately saturated red. In OKLCH its lightness is 41%, its chroma 0.093 and its hue 6°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.032 away. White text reads best on it, at 9.13:1.
| Hue family | Reds |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.093) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.29:1 |
| White text | 9.13:1 |
Values
| HEX | #743344 |
| RGB | rgb(116, 51, 68) |
| HSL | hsl(344, 39%, 33%) |
| OKLCH | oklch(41.4% 0.093 5.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #743344 | 9.13:1 | AAA | Lc -95.0 | Preferred for body text |
| Black text on #743344 | 2.29:1 | Fails | Lc 13.4 | Not readable |
| #743344 text on white | 9.13:1 | AAA | Lc 90.6 | Preferred for body text |
| #743344 text on black | 2.29:1 | Fails | Lc -11.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F5
oklch(97% 0.008 357.8)
-
Step 100
100
#F4E6E8
oklch(93.7% 0.015 7.5)
-
Step 200
200
#ECD1D6
oklch(88.4% 0.031 5.1)
-
Step 300
300
#E0B3BB
oklch(80.9% 0.053 6.4)
-
Step 400
400
#CF8A99
oklch(70.7% 0.086 5.3)
-
Step 500
500
#C16B80
oklch(63.1% 0.111 5.1)
-
Step 600
600
#AC5269
oklch(55.6% 0.12 5.6)
-
Step 700
700
#944257
oklch(49.2% 0.112 6)
-
Step 800
800 (this color)
#743344
oklch(41.4% 0.093 5.6)
-
Step 900
900
#61303C
oklch(37.7% 0.072 5.5)
-
Step 950
950
#391C23
oklch(26.9% 0.046 5.2)
#743344 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3F4044 | 0.102 |
| Deuteranopia (no green cones) | #504D43 | 0.094 |
| Tritanopia (no blue cones) | #7D2C39 | 0.024 |
| Achromatopsia (no color) | #484848 | 0.094 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #743344
#743344
oklch(41.4% 0.093 5.6)
- #005851
#005851
oklch(41.4% 0.073 185.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #743344, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.032
- Brownish Purple #76424E ΔE 0.037
- Red Purple #820747 ΔE 0.068
- Wine #80013F ΔE 0.069
- Bordeaux #7B002C ΔE 0.071
- Red Wine #8C0034 ΔE 0.071
- Wine Red #7B0323 ΔE 0.072
- Red Brown #8B2E16 ΔE 0.072
Use #743344 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.