#743341
Closest named color: Purple Brown (#673A3F). oklch(41.3% 0.092 8.5), rgb(116, 51, 65).
Aa
White text reads best on this color (9.16:1).
About this color
#743341 is a dark, moderately saturated red. In OKLCH its lightness is 41%, its chroma 0.092 and its hue 9°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.030 away. White text reads best on it, at 9.16:1.
| Hue family | Reds |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.092) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.29:1 |
| White text | 9.16:1 |
Values
| HEX | #743341 |
| RGB | rgb(116, 51, 65) |
| HSL | hsl(347, 39%, 33%) |
| OKLCH | oklch(41.3% 0.092 8.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #743341 | 9.16:1 | AAA | Lc -95.1 | Preferred for body text |
| Black text on #743341 | 2.29:1 | Fails | Lc 13.3 | Not readable |
| #743341 text on white | 9.16:1 | AAA | Lc 90.7 | Preferred for body text |
| #743341 text on black | 2.29:1 | Fails | Lc -11.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F4
oklch(97% 0.008 7.3)
-
Step 100
100
#F4E6E8
oklch(93.7% 0.015 7.5)
-
Step 200
200
#ECD1D5
oklch(88.4% 0.031 7.6)
-
Step 300
300
#E1B3B9
oklch(81% 0.054 9.6)
-
Step 400
400
#D08A96
oklch(70.7% 0.087 8.3)
-
Step 500
500
#C26C7C
oklch(63.2% 0.11 8.8)
-
Step 600
600
#AD5265
oklch(55.7% 0.12 8.7)
-
Step 700
700
#944254
oklch(49.1% 0.112 8.4)
-
Step 800
800 (this color)
#743341
oklch(41.3% 0.092 8.5)
-
Step 900
900
#61303A
oklch(37.7% 0.072 8.1)
-
Step 950
950
#391C22
oklch(26.9% 0.046 7.4)
#743341 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #404041 | 0.101 |
| Deuteranopia (no green cones) | #504D40 | 0.094 |
| Tritanopia (no blue cones) | #7E2C38 | 0.024 |
| Achromatopsia (no color) | #484848 | 0.093 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #743341
#743341
oklch(41.3% 0.092 8.5)
- #005753
#005753
oklch(41.2% 0.071 189.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #743341, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.030
- Brownish Purple #76424E ΔE 0.038
- Red Brown #8B2E16 ΔE 0.068
- Chestnut #742802 ΔE 0.069
- Bordeaux #7B002C ΔE 0.070
- Wine Red #7B0323 ΔE 0.070
- Wine #80013F ΔE 0.070
- Red Purple #820747 ΔE 0.070
Use #743341 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.