#743166
Closest named color: Velvet (#750851). oklch(42.5% 0.117 336.2), rgb(116, 49, 102).
Aa
White text reads best on this color (8.84:1).
About this color
#743166 is a dark, moderately saturated purple. In OKLCH its lightness is 42%, its chroma 0.117 and its hue 336°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.064 away. White text reads best on it, at 8.84:1.
| Hue family | Purples |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.117) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 2.37:1 |
| White text | 8.84:1 |
Values
| HEX | #743166 |
| RGB | rgb(116, 49, 102) |
| HSL | hsl(313, 41%, 32%) |
| OKLCH | oklch(42.5% 0.117 336.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #743166 | 8.84:1 | AAA | Lc -94.2 | Preferred for body text |
| Black text on #743166 | 2.37:1 | Fails | Lc 14.2 | Not readable |
| #743166 text on white | 8.84:1 | AAA | Lc 89.8 | Fine for body text |
| #743166 text on black | 2.37:1 | Fails | Lc -12.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F8
oklch(97.1% 0.01 335.5)
-
Step 100
100
#F3E5EF
oklch(93.6% 0.02 335.7)
-
Step 200
200
#EAD0E3
oklch(88.5% 0.038 335.4)
-
Step 300
300
#DEB0D1
oklch(80.8% 0.069 336.6)
-
Step 400
400
#CC86BA
oklch(70.8% 0.109 336.6)
-
Step 500
500
#BD66A9
oklch(63.2% 0.139 336.4)
-
Step 600
600
#A84B94
oklch(55.7% 0.151 336.4)
-
Step 700
700
#903B7E
oklch(49.1% 0.141 336.5)
-
Step 800
800 (this color)
#743166
oklch(42.5% 0.117 336.2)
-
Step 900
900
#5F2C54
oklch(37.7% 0.092 336.1)
-
Step 950
950
#381B31
oklch(27.2% 0.057 336.7)
#743166 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #324468 | 0.121 |
| Deuteranopia (no green cones) | #454E64 | 0.109 |
| Tritanopia (no blue cones) | #7A3447 | 0.057 |
| Achromatopsia (no color) | #4A4A4A | 0.118 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #743166
#743166
oklch(42.5% 0.117 336.2)
- #005E36
#005E36
oklch(42.4% 0.102 156.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #743166, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.064
- Brownish Purple #76424E ΔE 0.067
- Rich Purple #720058 ΔE 0.070
- Red Purple #820747 ΔE 0.070
- Light Eggplant #894585 ΔE 0.076
- Mulberry #920A4E ΔE 0.077
- Purple Brown #673A3F ΔE 0.078
- Purple #800080 ΔE 0.080
Use #743166 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.