#743080
Closest named color: Rebecca Purple (#663399). oklch(43.8% 0.143 321.4), rgb(116, 48, 128).
Aa
White text reads best on this color (8.47:1).
About this color
#743080 is a dark, vivid purple. In OKLCH its lightness is 44%, its chroma 0.143 and its hue 321°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.051 away. White text reads best on it, at 8.47:1.
| Hue family | Purples |
| Lightness | dark (44%) |
| Chroma | vivid (0.143) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 2.47:1 |
| White text | 8.47:1 |
Values
| HEX | #743080 |
| RGB | rgb(116, 48, 128) |
| HSL | hsl(291, 45%, 35%) |
| OKLCH | oklch(43.8% 0.143 321.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #743080 | 8.47:1 | AAA | Lc -93.2 | Preferred for body text |
| Black text on #743080 | 2.47:1 | Fails | Lc 15.4 | Dividers and decoration only |
| #743080 text on white | 8.47:1 | AAA | Lc 88.6 | Fine for body text |
| #743080 text on black | 2.47:1 | Fails | Lc -13.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F3FA
oklch(97.1% 0.011 321.3)
-
Step 100
100
#F2E5F4
oklch(93.7% 0.024 321.7)
-
Step 200
200
#E8D0EC
oklch(88.6% 0.046 321.4)
-
Step 300
300
#DAAFE1
oklch(80.8% 0.083 321.6)
-
Step 400
400
#C783D2
oklch(70.7% 0.134 321.8)
-
Step 500
500
#B761C6
oklch(63.1% 0.17 321.5)
-
Step 600
600
#A244B3
oklch(55.6% 0.185 321.2)
-
Step 700
700
#8B359A
oklch(49.2% 0.172 321.4)
-
Step 800
800 (this color)
#743080
oklch(43.8% 0.143 321.4)
-
Step 900
900
#5B2964
oklch(37.5% 0.111 321.3)
-
Step 950
950
#36193B
oklch(27.1% 0.071 321.6)
#743080 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #1F4882 | 0.140 |
| Deuteranopia (no green cones) | #394F7E | 0.120 |
| Tritanopia (no blue cones) | #753C53 | 0.087 |
| Achromatopsia (no color) | #4D4D4D | 0.144 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #743080
#743080
oklch(43.8% 0.143 321.4)
- #126403
#126403
oklch(43.9% 0.143 141.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #743080, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.051
- Purple #800080 ΔE 0.057
- Light Eggplant #894585 ΔE 0.066
- Dark Magenta #8B008B ΔE 0.067
- Warm Purple #952E8F ΔE 0.069
- Rich Purple #720058 ΔE 0.086
- Dark Slate Blue #483D8B ΔE 0.086
- Velvet #750851 ΔE 0.089
Use #743080 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.