#743076
Closest named color: Purple (#800080). oklch(43.2% 0.133 326.5), rgb(116, 48, 118).
Aa
White text reads best on this color (8.65:1).
About this color
#743076 is a dark, moderately saturated purple. In OKLCH its lightness is 43%, its chroma 0.133 and its hue 326°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purple (#800080), ΔE 0.062 away. White text reads best on it, at 8.65:1.
| Hue family | Purples |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.133) |
| Temperature | in between |
| Nearest name | Purple (#800080) |
| Black text | 2.42:1 |
| White text | 8.65:1 |
Values
| HEX | #743076 |
| RGB | rgb(116, 48, 118) |
| HSL | hsl(298, 42%, 33%) |
| OKLCH | oklch(43.2% 0.133 326.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #743076 | 8.65:1 | AAA | Lc -93.7 | Preferred for body text |
| Black text on #743076 | 2.42:1 | Fails | Lc 14.8 | Not readable |
| #743076 text on white | 8.65:1 | AAA | Lc 89.1 | Fine for body text |
| #743076 text on black | 2.42:1 | Fails | Lc -13.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F3F9
oklch(97% 0.01 325.7)
-
Step 100
100
#F2E5F2
oklch(93.6% 0.022 325.8)
-
Step 200
200
#E9D0E9
oklch(88.6% 0.043 325.9)
-
Step 300
300
#DCB0DB
oklch(81% 0.077 327)
-
Step 400
400
#C984C9
oklch(70.7% 0.124 326.8)
-
Step 500
500
#BA63BC
oklch(63.2% 0.159 326.4)
-
Step 600
600
#A547A8
oklch(55.7% 0.172 326.4)
-
Step 700
700
#8D3790
oklch(49.1% 0.161 326.3)
-
Step 800
800 (this color)
#743076
oklch(43.2% 0.133 326.5)
-
Step 900
900
#5D2A5E
oklch(37.6% 0.104 326.7)
-
Step 950
950
#371A37
oklch(27.1% 0.065 327.2)
#743076 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #274678 | 0.133 |
| Deuteranopia (no green cones) | #3E4F74 | 0.117 |
| Tritanopia (no blue cones) | #77394E | 0.076 |
| Achromatopsia (no color) | #4C4C4C | 0.134 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #743076
#743076
oklch(43.2% 0.133 326.5)
- #00621E
#00621E
oklch(43.2% 0.13 146.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #743076, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple #800080 ΔE 0.062
- Rebecca Purple #663399 ΔE 0.065
- Light Eggplant #894585 ΔE 0.068
- Dark Magenta #8B008B ΔE 0.074
- Warm Purple #952E8F ΔE 0.076
- Rich Purple #720058 ΔE 0.076
- Velvet #750851 ΔE 0.077
- Red Purple #820747 ΔE 0.088
Use #743076 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.