#74306E
Closest named color: Velvet (#750851). oklch(42.7% 0.125 331), rgb(116, 48, 110).
Aa
White text reads best on this color (8.78:1).
About this color
#74306E is a dark, moderately saturated purple. In OKLCH its lightness is 43%, its chroma 0.125 and its hue 331°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Velvet (#750851), ΔE 0.069 away. White text reads best on it, at 8.78:1.
| Hue family | Purples |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.125) |
| Temperature | in between |
| Nearest name | Velvet (#750851) |
| Black text | 2.39:1 |
| White text | 8.78:1 |
Values
| HEX | #74306E |
| RGB | rgb(116, 48, 110) |
| HSL | hsl(305, 41%, 32%) |
| OKLCH | oklch(42.7% 0.125 331) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #74306E | 8.78:1 | AAA | Lc -94.1 | Preferred for body text |
| Black text on #74306E | 2.39:1 | Fails | Lc 14.4 | Not readable |
| #74306E text on white | 8.78:1 | AAA | Lc 89.5 | Fine for body text |
| #74306E text on black | 2.39:1 | Fails | Lc -12.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F8
oklch(97.1% 0.01 335.5)
-
Step 100
100
#F3E5F0
oklch(93.6% 0.021 332.9)
-
Step 200
200
#EAD0E6
oklch(88.6% 0.041 331)
-
Step 300
300
#DDB0D7
oklch(81% 0.073 330.7)
-
Step 400
400
#CA85C2
oklch(70.7% 0.116 330.9)
-
Step 500
500
#BB64B3
oklch(63.1% 0.149 330.7)
-
Step 600
600
#A7489E
oklch(55.6% 0.163 331.3)
-
Step 700
700
#8F3987
oklch(49.2% 0.151 331.4)
-
Step 800
800 (this color)
#74306E
oklch(42.7% 0.125 331)
-
Step 900
900
#5E2B59
oklch(37.7% 0.098 331.1)
-
Step 950
950
#371A34
oklch(27% 0.061 331)
#74306E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2D4570 | 0.128 |
| Deuteranopia (no green cones) | #424E6C | 0.112 |
| Tritanopia (no blue cones) | #78364A | 0.067 |
| Achromatopsia (no color) | #4B4B4B | 0.126 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #74306E
#74306E
oklch(42.7% 0.125 331)
- #00602C
#00602C
oklch(42.8% 0.115 151.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #74306E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.069
- Purple #800080 ΔE 0.069
- Rich Purple #720058 ΔE 0.071
- Light Eggplant #894585 ΔE 0.072
- Rebecca Purple #663399 ΔE 0.077
- Red Purple #820747 ΔE 0.078
- Brownish Purple #76424E ΔE 0.079
- Dark Magenta #8B008B ΔE 0.083
Use #74306E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.