#74306D
Closest named color: Velvet (#750851). oklch(42.7% 0.125 331.6), rgb(116, 48, 109).
Aa
White text reads best on this color (8.80:1).
About this color
#74306D is a dark, moderately saturated purple. In OKLCH its lightness is 43%, its chroma 0.125 and its hue 332°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Velvet (#750851), ΔE 0.068 away. White text reads best on it, at 8.80:1.
| Hue family | Purples |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.125) |
| Temperature | in between |
| Nearest name | Velvet (#750851) |
| Black text | 2.38:1 |
| White text | 8.80:1 |
Values
| HEX | #74306D |
| RGB | rgb(116, 48, 109) |
| HSL | hsl(306, 41%, 32%) |
| OKLCH | oklch(42.7% 0.125 331.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #74306D | 8.80:1 | AAA | Lc -94.1 | Preferred for body text |
| Black text on #74306D | 2.38:1 | Fails | Lc 14.4 | Not readable |
| #74306D text on white | 8.80:1 | AAA | Lc 89.6 | Fine for body text |
| #74306D text on black | 2.38:1 | Fails | Lc -12.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F8
oklch(97.1% 0.01 335.5)
-
Step 100
100
#F3E5F0
oklch(93.6% 0.021 332.9)
-
Step 200
200
#EAD0E5
oklch(88.5% 0.04 332.4)
-
Step 300
300
#DDB0D6
oklch(80.9% 0.072 331.6)
-
Step 400
400
#CB85C1
oklch(70.8% 0.116 331.9)
-
Step 500
500
#BC64B1
oklch(63.1% 0.148 332)
-
Step 600
600
#A7499D
oklch(55.7% 0.161 331.8)
-
Step 700
700
#8F3986
oklch(49.1% 0.15 331.9)
-
Step 800
800 (this color)
#74306D
oklch(42.7% 0.125 331.6)
-
Step 900
900
#5E2B58
oklch(37.6% 0.097 331.9)
-
Step 950
950
#371A34
oklch(27% 0.061 331)
#74306D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2D446F | 0.128 |
| Deuteranopia (no green cones) | #424E6B | 0.113 |
| Tritanopia (no blue cones) | #79364A | 0.066 |
| Achromatopsia (no color) | #4A4A4A | 0.126 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #74306D
#74306D
oklch(42.7% 0.125 331.6)
- #00602D
#00602D
oklch(42.8% 0.114 151.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #74306D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.068
- Purple #800080 ΔE 0.070
- Rich Purple #720058 ΔE 0.070
- Light Eggplant #894585 ΔE 0.072
- Red Purple #820747 ΔE 0.077
- Brownish Purple #76424E ΔE 0.078
- Rebecca Purple #663399 ΔE 0.079
- Mulberry #920A4E ΔE 0.083
Use #74306D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.