#743053
Closest named color: Brownish Purple (#76424E). oklch(41.5% 0.105 350.5), rgb(116, 48, 83).
Aa
White text reads best on this color (9.16:1).
About this color
#743053 is a dark, moderately saturated red. In OKLCH its lightness is 41%, its chroma 0.105 and its hue 351°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.050 away. White text reads best on it, at 9.16:1.
| Hue family | Reds |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.105) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.29:1 |
| White text | 9.16:1 |
Values
| HEX | #743053 |
| RGB | rgb(116, 48, 83) |
| HSL | hsl(329, 41%, 32%) |
| OKLCH | oklch(41.5% 0.105 350.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #743053 | 9.16:1 | AAA | Lc -95.0 | Preferred for body text |
| Black text on #743053 | 2.29:1 | Fails | Lc 13.3 | Not readable |
| #743053 text on white | 9.16:1 | AAA | Lc 90.6 | Preferred for body text |
| #743053 text on black | 2.29:1 | Fails | Lc -11.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F6
oklch(97% 0.008 349.2)
-
Step 100
100
#F4E5EB
oklch(93.6% 0.018 351.2)
-
Step 200
200
#ECD0DC
oklch(88.4% 0.035 350.1)
-
Step 300
300
#E0B1C6
oklch(80.9% 0.061 350)
-
Step 400
400
#CF87A9
oklch(70.7% 0.098 350.1)
-
Step 500
500
#C16793
oklch(63% 0.126 350.6)
-
Step 600
600
#AC4D7E
oklch(55.6% 0.136 350.3)
-
Step 700
700
#933E6A
oklch(49.1% 0.125 350.5)
-
Step 800
800 (this color)
#743053
oklch(41.5% 0.105 350.5)
-
Step 900
900
#612E47
oklch(37.8% 0.081 350.9)
-
Step 950
950
#391B2A
oklch(27% 0.052 349.8)
#743053 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #384054 | 0.114 |
| Deuteranopia (no green cones) | #4B4C51 | 0.103 |
| Tritanopia (no blue cones) | #7C2D3E | 0.037 |
| Achromatopsia (no color) | #484848 | 0.105 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #743053
#743053
oklch(41.5% 0.105 350.5)
- #005A45
#005A45
oklch(41.6% 0.082 170)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #743053, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.050
- Purple Brown #673A3F ΔE 0.053
- Red Purple #820747 ΔE 0.058
- Velvet #750851 ΔE 0.061
- Wine #80013F ΔE 0.063
- Mulberry #920A4E ΔE 0.070
- Merlot #730039 ΔE 0.072
- Rich Purple #720058 ΔE 0.074
Use #743053 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.