#74304D
Closest named color: Purple Brown (#673A3F). oklch(41.2% 0.101 355.8), rgb(116, 48, 77).
Aa
White text reads best on this color (9.24:1).
About this color
#74304D is a dark, moderately saturated red. In OKLCH its lightness is 41%, its chroma 0.101 and its hue 356°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.045 away. White text reads best on it, at 9.24:1.
| Hue family | Reds |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.101) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.27:1 |
| White text | 9.24:1 |
Values
| HEX | #74304D |
| RGB | rgb(116, 48, 77) |
| HSL | hsl(334, 41%, 32%) |
| OKLCH | oklch(41.2% 0.101 355.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #74304D | 9.24:1 | AAA | Lc -95.2 | Preferred for body text |
| Black text on #74304D | 2.27:1 | Fails | Lc 13.1 | Not readable |
| #74304D text on white | 9.24:1 | AAA | Lc 90.8 | Preferred for body text |
| #74304D text on black | 2.27:1 | Fails | Lc -11.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F5
oklch(97% 0.008 357.8)
-
Step 100
100
#F4E5EA
oklch(93.5% 0.018 355.1)
-
Step 200
200
#ECD1DA
oklch(88.6% 0.032 355.6)
-
Step 300
300
#E1B1C2
oklch(80.8% 0.06 355.4)
-
Step 400
400
#D088A3
oklch(70.8% 0.094 355.7)
-
Step 500
500
#C2688C
oklch(63.1% 0.121 355.8)
-
Step 600
600
#AD4E76
oklch(55.6% 0.132 355.8)
-
Step 700
700
#943E63
oklch(49% 0.123 355.7)
-
Step 800
800 (this color)
#74304D
oklch(41.2% 0.101 355.8)
-
Step 900
900
#622E43
oklch(37.8% 0.08 356.1)
-
Step 950
950
#391B27
oklch(26.9% 0.05 355.6)
#74304D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3A404E | 0.112 |
| Deuteranopia (no green cones) | #4C4C4B | 0.102 |
| Tritanopia (no blue cones) | #7D2C3B | 0.033 |
| Achromatopsia (no color) | #474747 | 0.102 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #74304D
#74304D
oklch(41.2% 0.101 355.8)
- #005849
#005849
oklch(41.1% 0.077 175.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #74304D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.045
- Brownish Purple #76424E ΔE 0.046
- Red Purple #820747 ΔE 0.058
- Wine #80013F ΔE 0.061
- Velvet #750851 ΔE 0.065
- Merlot #730039 ΔE 0.070
- Bordeaux #7B002C ΔE 0.070
- Red Wine #8C0034 ΔE 0.071
Use #74304D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.