#743048
Closest named color: Purple Brown (#673A3F). oklch(41.1% 0.099 0.3), rgb(116, 48, 72).
Aa
White text reads best on this color (9.29:1).
About this color
#743048 is a dark, moderately saturated red. In OKLCH its lightness is 41%, its chroma 0.099 and its hue 0°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.040 away. White text reads best on it, at 9.29:1.
| Hue family | Reds |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.099) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.25:1 |
| White text | 9.29:1 |
Values
| HEX | #743048 |
| RGB | rgb(116, 48, 72) |
| HSL | hsl(339, 41%, 32%) |
| OKLCH | oklch(41.1% 0.099 0.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #743048 | 9.29:1 | AAA | Lc -95.3 | Preferred for body text |
| Black text on #743048 | 2.25:1 | Fails | Lc 13.0 | Not readable |
| #743048 text on white | 9.29:1 | AAA | Lc 91.0 | Preferred for body text |
| #743048 text on black | 2.25:1 | Fails | Lc -11.4 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F5
oklch(97% 0.008 357.8)
-
Step 100
100
#F4E5E9
oklch(93.5% 0.017 359.3)
-
Step 200
200
#ECD1D8
oklch(88.5% 0.031 0.3)
-
Step 300
300
#E1B2BF
oklch(80.9% 0.057 0.1)
-
Step 400
400
#D1889E
oklch(70.7% 0.093 0.2)
-
Step 500
500
#C36986
oklch(63.2% 0.119 0.5)
-
Step 600
600
#AE4F70
oklch(55.7% 0.129 0.3)
-
Step 700
700
#953F5D
oklch(49.1% 0.12 0.6)
-
Step 800
800 (this color)
#743048
oklch(41.1% 0.099 0.3)
-
Step 900
900
#622E40
oklch(37.7% 0.078 359.6)
-
Step 950
950
#3A1C25
oklch(27.1% 0.049 1.6)
#743048 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3B3F49 | 0.110 |
| Deuteranopia (no green cones) | #4D4C46 | 0.101 |
| Tritanopia (no blue cones) | #7D2A39 | 0.028 |
| Achromatopsia (no color) | #474747 | 0.100 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #743048
#743048
oklch(41.1% 0.099 0.3)
- #00574C
#00574C
oklch(40.9% 0.074 180.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #743048, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.040
- Brownish Purple #76424E ΔE 0.044
- Red Purple #820747 ΔE 0.060
- Wine #80013F ΔE 0.061
- Bordeaux #7B002C ΔE 0.067
- Red Wine #8C0034 ΔE 0.068
- Merlot #730039 ΔE 0.069
- Velvet #750851 ΔE 0.069
Use #743048 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.