#743044
Closest named color: Purple Brown (#673A3F). oklch(40.9% 0.098 4), rgb(116, 48, 68).
Aa
White text reads best on this color (9.33:1).
About this color
#743044 is a dark, moderately saturated red. In OKLCH its lightness is 41%, its chroma 0.098 and its hue 4°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.036 away. White text reads best on it, at 9.33:1.
| Hue family | Reds |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.098) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.24:1 |
| White text | 9.33:1 |
Values
| HEX | #743044 |
| RGB | rgb(116, 48, 68) |
| HSL | hsl(342, 41%, 32%) |
| OKLCH | oklch(40.9% 0.098 4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #743044 | 9.33:1 | AAA | Lc -95.4 | Preferred for body text |
| Black text on #743044 | 2.24:1 | Fails | Lc 12.9 | Not readable |
| #743044 text on white | 9.33:1 | AAA | Lc 91.1 | Preferred for body text |
| #743044 text on black | 2.24:1 | Fails | Lc -11.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F5
oklch(97% 0.008 357.8)
-
Step 100
100
#F4E6E8
oklch(93.7% 0.015 7.5)
-
Step 200
200
#EDD1D7
oklch(88.6% 0.032 3.2)
-
Step 300
300
#E2B2BC
oklch(81% 0.057 4.5)
-
Step 400
400
#D1889A
oklch(70.6% 0.092 3.6)
-
Step 500
500
#C36981
oklch(63% 0.117 4)
-
Step 600
600
#AE4F6B
oklch(55.5% 0.127 3.6)
-
Step 700
700
#954059
oklch(49.1% 0.117 3.9)
-
Step 800
800 (this color)
#743044
oklch(40.9% 0.098 4)
-
Step 900
900
#622F3D
oklch(37.7% 0.075 3.9)
-
Step 950
950
#3A1C24
oklch(27.1% 0.048 3.7)
#743044 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3C3F45 | 0.109 |
| Deuteranopia (no green cones) | #4E4C42 | 0.100 |
| Tritanopia (no blue cones) | #7D2937 | 0.026 |
| Achromatopsia (no color) | #474747 | 0.099 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #743044
#743044
oklch(40.9% 0.098 4)
- #00574F
#00574F
oklch(41% 0.073 184.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #743044, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.036
- Brownish Purple #76424E ΔE 0.044
- Red Purple #820747 ΔE 0.062
- Wine #80013F ΔE 0.062
- Bordeaux #7B002C ΔE 0.065
- Wine Red #7B0323 ΔE 0.067
- Red Wine #8C0034 ΔE 0.067
- Merlot #730039 ΔE 0.069
Use #743044 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.