#743039
Closest named color: Purple Brown (#673A3F). oklch(40.6% 0.096 14.3), rgb(116, 48, 57).
Aa
White text reads best on this color (9.44:1).
About this color
#743039 is a dark, moderately saturated red. In OKLCH its lightness is 41%, its chroma 0.096 and its hue 14°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.032 away. White text reads best on it, at 9.44:1.
| Hue family | Reds |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.096) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.22:1 |
| White text | 9.44:1 |
Values
| HEX | #743039 |
| RGB | rgb(116, 48, 57) |
| HSL | hsl(352, 41%, 32%) |
| OKLCH | oklch(40.6% 0.096 14.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #743039 | 9.44:1 | AAA | Lc -95.7 | Preferred for body text |
| Black text on #743039 | 2.22:1 | Fails | Lc 12.6 | Not readable |
| #743039 text on white | 9.44:1 | AAA | Lc 91.3 | Preferred for body text |
| #743039 text on black | 2.22:1 | Fails | Lc -11.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F4
oklch(97% 0.008 7.3)
-
Step 100
100
#F5E6E6
oklch(93.7% 0.016 17.4)
-
Step 200
200
#EDD1D3
oklch(88.5% 0.031 12.8)
-
Step 300
300
#E3B2B5
oklch(80.9% 0.057 14.3)
-
Step 400
400
#D2898F
oklch(70.6% 0.09 14.2)
-
Step 500
500
#C56A74
oklch(63.1% 0.116 14)
-
Step 600
600
#B0505C
oklch(55.6% 0.126 14.4)
-
Step 700
700
#97414C
oklch(49.2% 0.116 14.5)
-
Step 800
800 (this color)
#743039
oklch(40.6% 0.096 14.3)
-
Step 900
900
#632F35
oklch(37.6% 0.075 14.1)
-
Step 950
950
#3A1C1F
oklch(26.9% 0.047 14.4)
#743039 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3F3D39 | 0.104 |
| Deuteranopia (no green cones) | #504B37 | 0.097 |
| Tritanopia (no blue cones) | #7E2733 | 0.024 |
| Achromatopsia (no color) | #464646 | 0.097 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #743039
#743039
oklch(40.6% 0.096 14.3)
- #005554
#005554
oklch(40.7% 0.07 193.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #743039, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.032
- Brownish Purple #76424E ΔE 0.047
- Chestnut #742802 ΔE 0.057
- Wine Red #7B0323 ΔE 0.061
- Red Brown #8B2E16 ΔE 0.062
- Bordeaux #7B002C ΔE 0.063
- Red Wine #8C0034 ΔE 0.068
- Wine #80013F ΔE 0.069
Use #743039 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.