#742C44
Closest named color: Purple Brown (#673A3F). oklch(40.4% 0.104 2.1), rgb(116, 44, 68).
Aa
White text reads best on this color (9.60:1).
About this color
#742C44 is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.104 and its hue 2°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.043 away. White text reads best on it, at 9.60:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.104) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.18:1 |
| White text | 9.60:1 |
Values
| HEX | #742C44 |
| RGB | rgb(116, 44, 68) |
| HSL | hsl(340, 45%, 31%) |
| OKLCH | oklch(40.4% 0.104 2.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #742C44 | 9.60:1 | AAA | Lc -96.0 | Preferred for body text |
| Black text on #742C44 | 2.18:1 | Fails | Lc 12.3 | Not readable |
| #742C44 text on white | 9.60:1 | AAA | Lc 91.7 | Preferred for body text |
| #742C44 text on black | 2.18:1 | Fails | Lc -10.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF3F5
oklch(97.1% 0.009 0.1)
-
Step 100
100
#F5E5E9
oklch(93.6% 0.018 0.4)
-
Step 200
200
#EED0D7
oklch(88.5% 0.035 2)
-
Step 300
300
#E3B1BD
oklch(80.9% 0.06 2.5)
-
Step 400
400
#D3879C
oklch(70.7% 0.096 1.9)
-
Step 500
500
#C66783
oklch(63.2% 0.124 2.5)
-
Step 600
600
#B14C6D
oklch(55.6% 0.135 2)
-
Step 700
700
#983D5B
oklch(49.2% 0.125 2.3)
-
Step 800
800 (this color)
#742C44
oklch(40.4% 0.104 2.1)
-
Step 900
900
#642D3E
oklch(37.7% 0.082 2.2)
-
Step 950
950
#3B1B24
oklch(27.1% 0.052 3.2)
#742C44 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #393C45 | 0.116 |
| Deuteranopia (no green cones) | #4C4A42 | 0.106 |
| Tritanopia (no blue cones) | #7E2535 | 0.030 |
| Achromatopsia (no color) | #454545 | 0.105 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #742C44
#742C44
oklch(40.4% 0.104 2.1)
- #00554C
#00554C
oklch(40.4% 0.072 182.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #742C44, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.043
- Brownish Purple #76424E ΔE 0.052
- Red Purple #820747 ΔE 0.054
- Wine #80013F ΔE 0.054
- Bordeaux #7B002C ΔE 0.058
- Merlot #730039 ΔE 0.061
- Wine Red #7B0323 ΔE 0.061
- Red Wine #8C0034 ΔE 0.063
Use #742C44 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.