#742964
Closest named color: Velvet (#750851). oklch(41.3% 0.128 337), rgb(116, 41, 100).
Aa
White text reads best on this color (9.35:1).
About this color
#742964 is a dark, moderately saturated purple. In OKLCH its lightness is 41%, its chroma 0.128 and its hue 337°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.049 away. White text reads best on it, at 9.35:1.
| Hue family | Purples |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.128) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 2.24:1 |
| White text | 9.35:1 |
Values
| HEX | #742964 |
| RGB | rgb(116, 41, 100) |
| HSL | hsl(313, 48%, 31%) |
| OKLCH | oklch(41.3% 0.128 337) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #742964 | 9.35:1 | AAA | Lc -95.3 | Preferred for body text |
| Black text on #742964 | 2.24:1 | Fails | Lc 13.0 | Not readable |
| #742964 text on white | 9.35:1 | AAA | Lc 91.0 | Preferred for body text |
| #742964 text on black | 2.24:1 | Fails | Lc -11.4 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F8
oklch(97.1% 0.01 335.5)
-
Step 100
100
#F4E5EF
oklch(93.7% 0.021 337.7)
-
Step 200
200
#ECCFE3
oklch(88.5% 0.042 337.2)
-
Step 300
300
#E1AFD2
oklch(81% 0.074 337.5)
-
Step 400
400
#D083BC
oklch(70.8% 0.119 336.9)
-
Step 500
500
#C261AB
oklch(63.2% 0.153 337)
-
Step 600
600
#AD4496
oklch(55.6% 0.167 337.1)
-
Step 700
700
#943580
oklch(49.1% 0.155 336.9)
-
Step 800
800 (this color)
#742964
oklch(41.3% 0.128 337)
-
Step 900
900
#612955
oklch(37.6% 0.101 336.3)
-
Step 950
950
#391932
oklch(27% 0.063 336.1)
#742964 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2B3F66 | 0.136 |
| Deuteranopia (no green cones) | #424B62 | 0.120 |
| Tritanopia (no blue cones) | #7A2D42 | 0.063 |
| Achromatopsia (no color) | #474747 | 0.129 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #742964
#742964
oklch(41.3% 0.128 337)
- #005A35
#005A35
oklch(41.2% 0.097 157.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #742964, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.049
- Rich Purple #720058 ΔE 0.054
- Red Purple #820747 ΔE 0.061
- Purple #800080 ΔE 0.070
- Wine #80013F ΔE 0.070
- Grape Purple #5D1451 ΔE 0.072
- Mulberry #920A4E ΔE 0.073
- Merlot #730039 ΔE 0.079
Use #742964 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.