#742939
Closest named color: Purple Brown (#673A3F). oklch(39.6% 0.106 10.3), rgb(116, 41, 57).
Aa
White text reads best on this color (9.91:1).
About this color
#742939 is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.106 and its hue 10°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.043 away. White text reads best on it, at 9.91:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.106) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.11:1 |
| White text | 9.91:1 |
Values
| HEX | #742939 |
| RGB | rgb(116, 41, 57) |
| HSL | hsl(347, 48%, 31%) |
| OKLCH | oklch(39.6% 0.106 10.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #742939 | 9.91:1 | AAA | Lc -96.6 | Preferred for body text |
| Black text on #742939 | 2.11:1 | Fails | Lc 11.6 | Not readable |
| #742939 text on white | 9.91:1 | AAA | Lc 92.3 | Preferred for body text |
| #742939 text on black | 2.11:1 | Fails | Lc -10.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FCF3F4
oklch(97.1% 0.01 9.5)
-
Step 100
100
#F9E4E6
oklch(93.6% 0.023 11)
-
Step 200
200
#F5CED2
oklch(88.6% 0.044 11)
-
Step 300
300
#EFACB4
oklch(81% 0.079 11.1)
-
Step 400
400
#E37D8E
oklch(70.7% 0.127 10.2)
-
Step 500
500
#D85772
oklch(63% 0.163 10.2)
-
Step 600
600
#C3375B
oklch(55.5% 0.177 10)
-
Step 700
700
#A8284A
oklch(49% 0.164 10.5)
-
Step 800
800
#89243D
oklch(42.8% 0.136 10.6)
-
Step 900
900 (this color)
#742939
oklch(39.6% 0.106 10.3)
-
Step 950
950
#41161F
oklch(27% 0.067 9.8)
#742939 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #393939 | 0.118 |
| Deuteranopia (no green cones) | #4D4937 | 0.109 |
| Tritanopia (no blue cones) | #7E1E2F | 0.026 |
| Achromatopsia (no color) | #434343 | 0.107 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #742939
#742939
oklch(39.6% 0.106 10.3)
- #00524F
#00524F
oklch(39.6% 0.068 190.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #742939, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.043
- Bordeaux #7B002C ΔE 0.049
- Wine Red #7B0323 ΔE 0.049
- Wine #80013F ΔE 0.055
- Merlot #730039 ΔE 0.058
- Red Purple #820747 ΔE 0.058
- Red Wine #8C0034 ΔE 0.059
- Brownish Purple #76424E ΔE 0.060
Use #742939 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.