#742840
Closest named color: Purple Brown (#673A3F). oklch(39.7% 0.109 4), rgb(116, 40, 64).
Aa
White text reads best on this color (9.90:1).
About this color
#742840 is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.109 and its hue 4°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.048 away. White text reads best on it, at 9.90:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.109) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.12:1 |
| White text | 9.90:1 |
Values
| HEX | #742840 |
| RGB | rgb(116, 40, 64) |
| HSL | hsl(341, 49%, 31%) |
| OKLCH | oklch(39.7% 0.109 4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #742840 | 9.90:1 | AAA | Lc -96.5 | Preferred for body text |
| Black text on #742840 | 2.12:1 | Fails | Lc 11.6 | Not readable |
| #742840 text on white | 9.90:1 | AAA | Lc 92.3 | Preferred for body text |
| #742840 text on black | 2.12:1 | Fails | Lc -10.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FCF3F4
oklch(97.1% 0.01 9.5)
-
Step 100
100
#F9E4E8
oklch(93.7% 0.024 4.5)
-
Step 200
200
#F5CDD6
oklch(88.5% 0.046 2.9)
-
Step 300
300
#EFABBA
oklch(80.9% 0.082 4.5)
-
Step 400
400
#E37C97
oklch(70.8% 0.13 4.2)
-
Step 500
500
#D8557E
oklch(63.1% 0.168 3.8)
-
Step 600
600
#C33567
oklch(55.6% 0.181 4)
-
Step 700
700
#A82556
oklch(49.1% 0.169 3.8)
-
Step 800
800
#882246
oklch(42.7% 0.139 4)
-
Step 900
900 (this color)
#742840
oklch(39.7% 0.109 4)
-
Step 950
950
#411522
oklch(27% 0.07 4.6)
#742840 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #373A41 | 0.121 |
| Deuteranopia (no green cones) | #4B483E | 0.110 |
| Tritanopia (no blue cones) | #7E1F31 | 0.030 |
| Achromatopsia (no color) | #434343 | 0.110 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #742840
#742840
oklch(39.7% 0.109 4)
- #00534B
#00534B
oklch(39.7% 0.07 183.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #742840, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.048
- Wine #80013F ΔE 0.048
- Bordeaux #7B002C ΔE 0.049
- Red Purple #820747 ΔE 0.050
- Merlot #730039 ΔE 0.053
- Wine Red #7B0323 ΔE 0.053
- Red Wine #8C0034 ΔE 0.058
- Brownish Purple #76424E ΔE 0.061
Use #742840 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.