#742768
Closest named color: Velvet (#750851). oklch(41.3% 0.135 334.4), rgb(116, 39, 104).
Aa
White text reads best on this color (9.40:1).
About this color
#742768 is a dark, moderately saturated purple. In OKLCH its lightness is 41%, its chroma 0.135 and its hue 334°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Velvet (#750851), ΔE 0.050 away. White text reads best on it, at 9.40:1.
| Hue family | Purples |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.135) |
| Temperature | in between |
| Nearest name | Velvet (#750851) |
| Black text | 2.23:1 |
| White text | 9.40:1 |
Values
| HEX | #742768 |
| RGB | rgb(116, 39, 104) |
| HSL | hsl(309, 50%, 30%) |
| OKLCH | oklch(41.3% 0.135 334.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #742768 | 9.40:1 | AAA | Lc -95.4 | Preferred for body text |
| Black text on #742768 | 2.23:1 | Fails | Lc 13.0 | Not readable |
| #742768 text on white | 9.40:1 | AAA | Lc 91.0 | Preferred for body text |
| #742768 text on black | 2.23:1 | Fails | Lc -11.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F8
oklch(97.1% 0.01 335.5)
-
Step 100
100
#F4E4F0
oklch(93.5% 0.023 334.3)
-
Step 200
200
#ECCFE5
oklch(88.5% 0.043 334.3)
-
Step 300
300
#E1AED5
oklch(80.9% 0.078 334.8)
-
Step 400
400
#D081C0
oklch(70.6% 0.126 334.6)
-
Step 500
500
#C25FB0
oklch(63.1% 0.16 334.6)
-
Step 600
600
#AD429C
oklch(55.6% 0.175 334.4)
-
Step 700
700
#943385
oklch(49.1% 0.162 334.4)
-
Step 800
800 (this color)
#742768
oklch(41.3% 0.135 334.4)
-
Step 900
900
#612858
oklch(37.6% 0.105 333.9)
-
Step 950
950
#391833
oklch(26.9% 0.066 334.6)
#742768 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #263F6A | 0.143 |
| Deuteranopia (no green cones) | #3F4A66 | 0.124 |
| Tritanopia (no blue cones) | #7A2C43 | 0.069 |
| Achromatopsia (no color) | #464646 | 0.136 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #742768
#742768
oklch(41.3% 0.135 334.4)
- #005B30
#005B30
oklch(41.4% 0.104 154.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #742768, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.050
- Rich Purple #720058 ΔE 0.052
- Purple #800080 ΔE 0.062
- Red Purple #820747 ΔE 0.065
- Grape Purple #5D1451 ΔE 0.072
- Wine #80013F ΔE 0.075
- Mulberry #920A4E ΔE 0.076
- Dark Magenta #8B008B ΔE 0.081
Use #742768 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.