#742754
Closest named color: Velvet (#750851). oklch(40.3% 0.12 347.7), rgb(116, 39, 84).
Aa
White text reads best on this color (9.71:1).
About this color
#742754 is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.120 and its hue 348°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.042 away. White text reads best on it, at 9.71:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.120) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 2.16:1 |
| White text | 9.71:1 |
Values
| HEX | #742754 |
| RGB | rgb(116, 39, 84) |
| HSL | hsl(325, 50%, 30%) |
| OKLCH | oklch(40.3% 0.12 347.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #742754 | 9.71:1 | AAA | Lc -96.1 | Preferred for body text |
| Black text on #742754 | 2.16:1 | Fails | Lc 12.1 | Not readable |
| #742754 text on white | 9.71:1 | AAA | Lc 91.8 | Preferred for body text |
| #742754 text on black | 2.16:1 | Fails | Lc -10.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF3F6
oklch(97.1% 0.009 352.4)
-
Step 100
100
#F5E5EC
oklch(93.7% 0.02 349.1)
-
Step 200
200
#EECFDE
oklch(88.5% 0.04 347.1)
-
Step 300
300
#E4AFC9
oklch(81% 0.07 347.8)
-
Step 400
400
#D483AD
oklch(70.7% 0.112 347.9)
-
Step 500
500
#C66199
oklch(63% 0.144 347.6)
-
Step 600
600
#B14684
oklch(55.6% 0.155 347.5)
-
Step 700
700
#98366F
oklch(49% 0.145 347.8)
-
Step 800
800 (this color)
#742754
oklch(40.3% 0.12 347.7)
-
Step 900
900
#642A4A
oklch(37.7% 0.093 348.2)
-
Step 950
950
#3B192C
oklch(27% 0.06 347.2)
#742754 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #303C55 | 0.132 |
| Deuteranopia (no green cones) | #464952 | 0.117 |
| Tritanopia (no blue cones) | #7C253A | 0.046 |
| Achromatopsia (no color) | #444444 | 0.121 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #742754
#742754
oklch(40.3% 0.12 347.7)
- #005640
#005640
oklch(40.3% 0.081 168.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #742754, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.042
- Red Purple #820747 ΔE 0.045
- Wine #80013F ΔE 0.051
- Rich Purple #720058 ΔE 0.054
- Merlot #730039 ΔE 0.059
- Mulberry #920A4E ΔE 0.064
- Grape Purple #5D1451 ΔE 0.067
- Purple Brown #673A3F ΔE 0.068
Use #742754 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.