#742664
Closest named color: Velvet (#750851). oklch(40.9% 0.133 336.8), rgb(116, 38, 100).
Aa
White text reads best on this color (9.52:1).
About this color
#742664 is a dark, moderately saturated purple. In OKLCH its lightness is 41%, its chroma 0.133 and its hue 337°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.045 away. White text reads best on it, at 9.52:1.
| Hue family | Purples |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.133) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 2.20:1 |
| White text | 9.52:1 |
Values
| HEX | #742664 |
| RGB | rgb(116, 38, 100) |
| HSL | hsl(312, 51%, 30%) |
| OKLCH | oklch(40.9% 0.133 336.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #742664 | 9.52:1 | AAA | Lc -95.6 | Preferred for body text |
| Black text on #742664 | 2.20:1 | Fails | Lc 12.7 | Not readable |
| #742664 text on white | 9.52:1 | AAA | Lc 91.3 | Preferred for body text |
| #742664 text on black | 2.20:1 | Fails | Lc -11.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F8
oklch(97.1% 0.01 335.5)
-
Step 100
100
#F4E4EF
oklch(93.5% 0.023 336.8)
-
Step 200
200
#EDCFE4
oklch(88.6% 0.043 336.8)
-
Step 300
300
#E2AED3
oklch(80.9% 0.077 337.1)
-
Step 400
400
#D181BD
oklch(70.6% 0.124 336.6)
-
Step 500
500
#C35FAC
oklch(63.1% 0.158 336.8)
-
Step 600
600
#AE4298
oklch(55.6% 0.172 336.5)
-
Step 700
700
#963381
oklch(49.2% 0.16 337.2)
-
Step 800
800 (this color)
#742664
oklch(40.9% 0.133 336.8)
-
Step 900
900
#622855
oklch(37.6% 0.103 336.9)
-
Step 950
950
#3A1832
oklch(27% 0.066 337)
#742664 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #283E66 | 0.141 |
| Deuteranopia (no green cones) | #404A62 | 0.125 |
| Tritanopia (no blue cones) | #7A2A41 | 0.065 |
| Achromatopsia (no color) | #454545 | 0.134 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #742664
#742664
oklch(40.9% 0.133 336.8)
- #005934
#005934
oklch(40.8% 0.097 157.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #742664, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.045
- Rich Purple #720058 ΔE 0.048
- Red Purple #820747 ΔE 0.059
- Purple #800080 ΔE 0.066
- Grape Purple #5D1451 ΔE 0.068
- Wine #80013F ΔE 0.069
- Mulberry #920A4E ΔE 0.072
- Merlot #730039 ΔE 0.077
Use #742664 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.