#74243B
Closest named color: Bordeaux (#7B002C). oklch(39% 0.113 6.5), rgb(116, 36, 59).
Aa
White text reads best on this color (10.20:1).
About this color
#74243B is a dark, moderately saturated red. In OKLCH its lightness is 39%, its chroma 0.113 and its hue 7°. Its hue sits on the warm side of the wheel. The nearest named color is Bordeaux (#7B002C), ΔE 0.041 away. White text reads best on it, at 10.20:1.
| Hue family | Reds |
| Lightness | dark (39%) |
| Chroma | moderately saturated (0.113) |
| Temperature | warm |
| Nearest name | Bordeaux (#7B002C) |
| Black text | 2.05:1 |
| White text | 10.20:1 |
Values
| HEX | #74243B |
| RGB | rgb(116, 36, 59) |
| HSL | hsl(343, 53%, 30%) |
| OKLCH | oklch(39% 0.113 6.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #74243B | 10.20:1 | AAA | Lc -97.1 | Preferred for body text |
| Black text on #74243B | 2.05:1 | Fails | Lc 11.0 | Not readable |
| #74243B text on white | 10.20:1 | AAA | Lc 92.9 | Preferred for body text |
| #74243B text on black | 2.05:1 | Fails | Lc -9.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F4
oklch(97% 0.012 4.7)
-
Step 100
100
#FAE3E7
oklch(93.6% 0.026 5.7)
-
Step 200
200
#F6CDD4
oklch(88.5% 0.047 6.5)
-
Step 300
300
#F1AAB8
oklch(80.9% 0.085 6.1)
-
Step 400
400
#E67A93
oklch(70.7% 0.135 6.4)
-
Step 500
500
#DB5278
oklch(63% 0.173 6.5)
-
Step 600
600
#C72F61
oklch(55.6% 0.189 6.6)
-
Step 700
700
#AB1F50
oklch(49% 0.176 6.6)
-
Step 800
800
#8B1E42
oklch(42.7% 0.145 6.5)
-
Step 900
900 (this color)
#74243B
oklch(39% 0.113 6.5)
-
Step 950
950
#421421
oklch(27% 0.072 5.9)
#74243B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #35373C | 0.127 |
| Deuteranopia (no green cones) | #4A4739 | 0.116 |
| Tritanopia (no blue cones) | #7E182D | 0.029 |
| Achromatopsia (no color) | #414141 | 0.114 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #74243B
#74243B
oklch(39% 0.113 6.5)
- #00514B
#00514B
oklch(39.1% 0.069 186.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #74243B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bordeaux #7B002C ΔE 0.041
- Wine Red #7B0323 ΔE 0.044
- Wine #80013F ΔE 0.045
- Merlot #730039 ΔE 0.046
- Red Purple #820747 ΔE 0.049
- Purple Brown #673A3F ΔE 0.053
- Red Wine #8C0034 ΔE 0.054
- Velvet #750851 ΔE 0.061
Use #74243B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.