#742260
Closest named color: Velvet (#750851). oklch(40.3% 0.135 339), rgb(116, 34, 96).
Aa
White text reads best on this color (9.81:1).
About this color
#742260 is a dark, moderately saturated purple. In OKLCH its lightness is 40%, its chroma 0.135 and its hue 339°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.036 away. White text reads best on it, at 9.81:1.
| Hue family | Purples |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.135) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 2.14:1 |
| White text | 9.81:1 |
Values
| HEX | #742260 |
| RGB | rgb(116, 34, 96) |
| HSL | hsl(315, 55%, 29%) |
| OKLCH | oklch(40.3% 0.135 339) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #742260 | 9.81:1 | AAA | Lc -96.2 | Preferred for body text |
| Black text on #742260 | 2.14:1 | Fails | Lc 12.0 | Not readable |
| #742260 text on white | 9.81:1 | AAA | Lc 91.9 | Preferred for body text |
| #742260 text on black | 2.14:1 | Fails | Lc -10.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF3F8
oklch(97.2% 0.011 339.3)
-
Step 100
100
#F5E4EF
oklch(93.6% 0.023 338.6)
-
Step 200
200
#EECEE3
oklch(88.4% 0.045 338.7)
-
Step 300
300
#E4ADD2
oklch(80.9% 0.08 338.9)
-
Step 400
400
#D480BB
oklch(70.7% 0.127 338.9)
-
Step 500
500
#C65DA9
oklch(63.1% 0.161 339.1)
-
Step 600
600
#B13F95
oklch(55.5% 0.177 338.7)
-
Step 700
700
#98307F
oklch(49.1% 0.164 338.8)
-
Step 800
800 (this color)
#742260
oklch(40.3% 0.135 339)
-
Step 900
900
#642754
oklch(37.7% 0.106 338.9)
-
Step 950
950
#3B1831
oklch(27.1% 0.066 339.4)
#742260 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #263B62 | 0.147 |
| Deuteranopia (no green cones) | #40485E | 0.127 |
| Tritanopia (no blue cones) | #7B253E | 0.063 |
| Achromatopsia (no color) | #444444 | 0.136 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #742260
#742260
oklch(40.3% 0.135 339)
- #005736
#005736
oklch(40.3% 0.092 159.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #742260, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.036
- Rich Purple #720058 ΔE 0.040
- Red Purple #820747 ΔE 0.052
- Wine #80013F ΔE 0.062
- Grape Purple #5D1451 ΔE 0.062
- Purple #800080 ΔE 0.068
- Merlot #730039 ΔE 0.069
- Mulberry #920A4E ΔE 0.069
Use #742260 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.